Marketing Specialist - Toronto, Canada - TourRadar
Description
TourRadar is a Series D, venture-backed Adventure Booking Platform disrupting a $200 billion industry.Revolutionizing how multi-day adventures are booked, we provide Operators with a platform that helps them manage, market and sell their organised adventures to travellers directly (B2C) or via distribution partners (B2B2C) worldwide.
Traditionally, booking an organised tour was a tedious and time-consuming process.Where will I stay? What activities will I do? What meals am I going to have? What operator can I trust? TourRadar makes booking multi-day adventures seamless and timely, partnering with 2,500+ operators to offer more than 50,000+ adventures in 160+ countries.
Founded in 2010, TourRadar was the first to transition multi-day tours to an online marketplace, making them the leader in the industry.
In 2021, TourRadar further revolutionised the industry by introducing the Adventure Booking Platform, connecting travellers, operators, and travel agents to organised adventures through one platform.
With 40+ different nationalities in our team and with offices in Europe, North America and Australia, we work to deliver the best possible booking experience.
We are currently looking for a highly motivated and experienced
Marketing Specialist for Multi-day Group Travel to join our team (full-time) in Toronto.
The Role:
As the Marketing Specialist, you will be responsible for developing and executing marketing strategies that generate leads and drive sales for our private/tailor made and special groups travel business.
Your primary focus will be on identifying and targeting private groups and special interest groups, such as corporate groups, education, religious organizations, and other large groups, to build brand awareness and generate interest in our travel services.
Your responsibilities:
- Develop and execute marketing strategies that generate leads and drive sales for our private and special groups travel business.
- Be a strong prospecting sales person unafraid to make cold calls and to reach out to new contacts whenever possible
- Identify and target private groups and special interest groups, such as corporate groups, schools, religious organizations, and other large groups, to build brand awareness and generate interest in our travel services.
- Develop online content, that effectively communicates the benefits and features of our travel services.
- Manage and optimize our online presence, including our website and social media channels, to drive traffic and increase engagement with potential clients.
- Attend industry events and trade shows to network and develop new business relationships.
- Collaborate with other teams within the organization, such as sales, product, and marketing, to ensure that all aspects of our travel services are aligned and executed efficiently.
- Analyze and report on the effectiveness of marketing campaigns, making recommendations for improvements and adjustments as needed.
Who you are:
- Minimum of 2 years of work experience in the travel multiday tour industry
- Passion for the travel industry with a robust set of contacts and connections, specifically in the multiday tour industry
- Excellent English writing, communication, and presentation skills
- Understanding of digital and content marketing principles as well as media channels (e.g. Meta and Google)
- Strong analytical and problemsolving skills
- Experience with manipulating and interpreting large data sets to generate reports which provide insights & conclusions as well as experience with Google Analytics and/or similar
- Openminded and positive team player with strong communication skills and sales acumen
- Selfmotivated and wellorganised with strong attention to detail
- Ability to multitask, learn and adapt to fastpaced environments
- Passion for travel
What can you expect?
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Awesome Office:Located in the center of the city, at the base of Dundas Square, of the city's most vibrant areas, our Toronto team works above Toronto's largest mall, the Eaton Centre. With the Dundas subway just below the office building, you are only steps and an elevator ride away from a 25th-floor panoramic view of Canada's largest city.
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Flexibility:Work from home or our beautiful office and enjoy flexible working hours that allow you to structure your days how you please.
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Diversity: Thrive in an international work environment that has more than 35 different nationalities under one roof. English is our official working language, but keep your ears peeled for a multitude of languages in the hallways
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Travel credits to explore organized adventures on the TourRadar platform and keep traveling
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Well-being: We are aware that even though we are working hard, it is always important to maintain a healthy work-life balance and manage our mental health. To provide the n
