Bilingual Digital Content Lead - Toronto - FP Canada

Description

Position Overview

We're looking for a Bilingual Digital Content Lead to oversee the development and execution of web content across FP Canada's digital properties. You will ensure our websites consistently deliver informative, impactful content that reflects and reinforces our mandate of leading the advancement of professional financial planning in Canada.

Reporting to the Manager, Communications, the Bilingual Digital Content Lead will lead comprehensive content strategies aligned with organizational objectives, partnering on program launches and web builds from inception through execution. This new role includes writing compelling web content, managing the full content lifecycle, and developing audience-specific approaches for My Account dashboards.

As lead content strategist, you will champion user-centered design, own SEO content strategy, and develop FP Canada's visibility approach for AI-powered search platforms. Working with cross-functional teams, you'll monitor performance metrics, translate analytics into strategic recommendations, and identify emerging trends to keep FP Canada's web presence innovative and effective.

Key Responsibilities

• Oversee creation and execution of comprehensive content strategies that align FP Canada's websites with organizational objectives.
• Write, edit, and publish web content including strategic landing pages and complex program information.
• Lead development and implementation of My Account content strategy with personalized, audience-specific dashboard experiences.
• Define content standards, governance frameworks, and editorial policies in alignment with broader brand guidelines that ensure consistency and content quality.
• Conduct content audits to identify optimization opportunities and enhanced user journeys.
• Own SEO content strategy including keyword research and development to drive organic demand.
• Develop FP Canada's AI search visibility strategy for emerging discovery platforms.
• Monitor website performance metrics and translate analytics into strategic recommendations.
• Stay ahead of digital trends and identify opportunities to enhance FP Canada's digital content capabilities.

Required Qualifications

The ideal candidate will have the following skills and experience:

• University degree or College diploma in Communications, Journalism, Marketing, English, or a related field
• 7+ years of progressive experience in digital content strategy and creation
• Experience working within asset management or financial services industry
• Fluency in both English and French (verbal and written) is required
• Exceptional writing and editing skills with ability to explain complex topics clearly across various content formats
• Expert-level proficiency in SEO, including keyword research, content optimization, and performance measurement
• Understanding of emerging AI/LLM search technologies and content discoverability optimization
• Strong understanding of digital accessibility standards (WCAG), inclusive design, and bilingual content considerations
• Experience with personalized content strategies and audience segmentation for member portals

The ideal candidate will have the following skills and experience:

• An excellent communicator who's clear, persuasive, and skilled at influencing without authority
• A collaborative team player who works effectively across departments
• A proactive self-starter with strong project management skills who can coordinate multiple stakeholders and prioritize competing demands
• A strategic and analytical thinker who combines creativity with data-driven insights
• Detail-oriented with a passion for precision in language and strong editing skills
• Research-driven, resourceful, and adaptable with a growth mindset and curiosity for continuous learning

About FP Canada

Established in 1995, FP Canada is a national not-for-profit education, certification and professional oversight organization working in the public interest. FP Canada is dedicated to championing better financial wellness for all Canadians by leading the advancement of professional financial planning in Canada. Learn more at

Working with FP Canada

We're FP Canada, a team of passionate and progressive professionals. FP Canada employs over 70 people, and our office is located in downtown Toronto. This is a full-time position working 5 days per week, during core business hours, with some flexibility required. We offer a hybrid-work model, requiring at a minimum, two days a week (40%) on average, of employees' time be spent in the office. This hybrid position is based in Toronto; however, we welcome applications from qualified candidates across Canada who are seeking a fully remote arrangement.

We are committed to wellness and a healthy work environment for our employees. You will earn a highly competitive annual salary, generous paid vacation and personal time, and you will enjoy our comprehensive employee benefits, professional development opportunities, flexible work arrangements and regular social events.

We are service-oriented, principled, and driven to make a societal impact, and we strive for and demand excellence, integrity, and respect from each other as well as our external stakeholders. We value collaboration and flexibility, and together have created a collegial and positive work environment.

Our Commitment to Inclusion and Diversity

FP Canada values inclusion and diversity, and different perspectives and experiences; and we are committed to working towards an inclusive and diverse organization, reflective of Canada's population. We encourage candidates who identify in traditionally underrepresented communities (women, racialized persons, indigenous persons, LGBTQ2S+ and persons with disabilities) to apply.

Our Commitment to Accessibility

FP Canada is committed to ensuring equal access and participation for people with disabilities in accordance with the Ontario Human Rights Code (OHRC) and the Accessibility for Ontarians with Disabilities Act (AODA). FP Canada will provide accommodation on request throughout the recruitment, selection and/or assessment process for applicants with disabilities. If you require accommodation, please inform our Human Resources Department at

$85,000 – $95,000 depending on experience.

How to apply

Applications will be accepted until December 8, 2025. If you have any questions, please send an email to

We wish to thank all applicants for their interest and advise that only those selected for an interview will be contacted.

Seniority level

• Associate

Employment type

• Contract

Job function

• Marketing and Finance

Industries

• Non-profit Organizations and Financial Services

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