Growth Marketing Manager - Toronto, Canada - Gorgias HelpDesk Inc.

Gorgias HelpDesk Inc.

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Growth Marketing Manager (NOC 10022)

Employer:
Gorgias HelpDesk Inc.

Address: 171 E Liberty St, Toronto, ON M6K 3P6, Canada

Salary:
$111,691 annually - eligible for annual bonus

Hours: 40 hours per week

Terms of Employment:
Permanent, Full Time

Language of Work:
English

Number of Positions: 1

Benefits:
Dental Insurance, Disability Insurance, Extended medical Insurance, Pension, Life Insurance

Job Duties

Manage fullcycle execution of global direct response paid social campaigns across LinkedIn, Facebook, Google Ads, Twitter with a strong emphasis on rapidly scaling a budget and evaluating new advertising channels/partners;
Serves as a data expert for analysis by being comfortable using SQL & python to make informed business decisions;
Initiate market research studies;
Establish distribution networks;
Increase revenue coming from our ads channel
Building out ad experiments, leveraging the power of your customer knowledge to acquire new business & increase our conversion rates;
Own agency and partner relationship and build a team of external contractors (SEM/PPC, Creatives Agencies, etc.) to ensure smooth operations of our growth initiatives;
Run and optimize app store ads;
Interview customers & implement this knowledge into our GTM strategy across all channels;
New experiments to optimize the conversion rate;
Constantly optimizing the sales pipeline built from your efforts to keep a 40%+ close rate;
Build scripts, scrapers, leveraging the latest technology to create the best possible customer experience at all stages of the funnel;
Contribute to the growth of other channels (outbound, ads, organic, customer referral, social media) through collaborative experiments;
Proactively identify channel optimization and growth opportunities leveraging constant testandlearn approach to a/b test messaging, content and to improve overall efficiency;

Requirements:

Bachelor's degree in Systems Development, Information Technology, Comp Science or a related field
3 years of growth experience for SaaS, B2B Business

- building channels from scratch that drive significant revenue for the business
- tying advertising spend & performances to sales pipeline results
- driving new experiments and optimizing current ones to maintain fast growth.
- building growth projects and analyzing results by leveraging SQL queries and/or analytics tools (Amplitude, SQL analysis)
- project management
- technical skills including APIs, workflows, automation, webhooks, and scraping
- coding skills including Python