Store Manager - Toronto - Bailey Nelson

Description

Store Manager - Leslieville

As a Bailey Nelson Store Manager, you play a pivotal role in running your own business within our brand. Your leadership is instrumental in bringing our values to life for both customers and your team. Through effective hiring, training, and development, you'll deliver exceptional customer service, maximizing store revenue, and fostering a productive environment.

Key Responsibilities

Team Leadership

• Build and lead a high‑performing team, focusing on both optical and leadership skills.
• Inspire, motivate, and develop team members personally and professionally, embodying Bailey Nelson's core values.
• Foster a feedback culture and ensure team engagement.
• Drive strong team performance, providing coaching and motivation to the entire team.
• Ensure the team focuses on weekly metrics and goals.
• Recruit and onboard exceptional team members.
• Provide coaching, training, and development to all team members.

Customer Journey / Experience

• Ensure outstanding customer service and a positive customer experience by consistently modeling the BN customer journey.
• Lead the team to exceed customer expectations through product knowledge, enabling customers to choose the right product with confidence.
• Actively seek out and respond to individual customer feedback, delivering personalized service.
• Foster a strong relationship with the optometrists to ensure a smooth handover and seamless transition between appointment and shopping.
• Spend the majority of your time working on the shop floor to stay connected with customers and staff.

Financial Performance

• Run the store efficiently, rostering to customer needs while staying within retail wage budgets.
• Drive revenue growth and productivity, contributing to overall business success.
• Exceed sales targets and monitor performance against KPIs.
• Manage costs, review P&L statements, and enforce health and safety procedures.
• Communicate clearly and coach the team on KPI targets to achieve them.

Product

• Possess solid product knowledge of frames, accessories, contact lenses, and lens types.
• Coordinate and lead store inventory counts and maintain organized backstock.
• Follow planograms for proper merchandising and stay updated on new product launches.
• Provide product feedback to the RM and product team as needed.
• Keep the team up to date with all new product information.
• Collaborate with optometrists on maintaining contact lens trials.

Store Operations

• Run the store successfully while engaging customers and staff.
• Cultivate a strong relationship with the optometrist and the entire store team.
• Implement Bailey Nelson core values in all aspects of the role.
• Approve and manage the team's schedule.
• Prioritize exceptional customer service and achieve high turnover.
• Merchandise effectively, exceed KPI goals, and analyze information for improvement.
• Act proactively to enhance store performance.

Clinical And Professional Standards

• Collaborate with the optometrist for strong clinical service.
• Ensure quality care, adherence to prescription standards, and accuracy in ordering processes.
• Support remote testing operations for customers and online doctors where applicable.
• Partner with the store optician to ensure all jobs are checked for accuracy, quality, and alignment, and that team members understand how to use optical equipment.

Training & Development

• Articulate core values and actively develop the team through regular evaluations.
• Utilize BN‑led optical and leadership programs for ongoing training, fostering a feedback culture.
• Ensure optical skills and knowledge development by completing the beginner, intermediate, and advanced optical skills programs.

Loss & Prevention

• Protect store assets, complete necessary paperwork, and implement controls.
• Prioritize security and comply with employment law, health & safety, and company policies.

Skills, Attributes And Experience Required

• 2-3 years' experience in management, preferred.
• Proven leadership skills and ability to build strong, committed teams.
• Track record of leading high‑performing teams to achieve and exceed sales targets.
• Strong ability to motivate and inspire staff, fostering a positive and customer‑centric environment.
• Proven ability to increase profitability through effective cost control and revenue generation.
• Successful execution of marketing campaigns and promotional events to drive foot traffic and increase sales.
• Proactive in seeking and implementing feedback to continuously improve store operations.
• Strong organisation and time‑management skills in a retail environment.
• Solid analytical and problem‑solving skills.
• Quick learner with a basic understanding of optics.
• Ability to prioritise, multitask, and meet strict deadlines.
• Enthusiastic and positive energy.
• Proactive, driven, passionate, and highly motivated leader aiming to better yourself and those around you.
• Encourage individuality of customers and team members.
• Strong team player with a 'unite the business' approach to tasks.
• Initiative with projects and ideas for marketing, efficiency, and process improvements.
• Customer‑focus and people‑focus.
• Flexible and adaptable to customer needs.
• Integrity and honesty in helping people find their look.
• Respect for diverse ideas, opinions, and personalities.
• Wise time management for yourself and the team to meet customer needs promptly.

Ready to take the next step and build the career you want in leading and developing others? It starts here…send in your resume now

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Sales and Business Development

Industries

Retail