Corporate Affairs Manager 2 - Vancouver, Canada - BC Hydro

BC Hydro

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

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Providing clean electricity to 4 million customers takes a diverse workforce and that's where you come
in. We need your talent to help us build major projects to meet growing demand. To help our
customers find clean energy solutions for their homes and businesses and to be ready to respond
during storms and outages to keep our system reliable.

Working for BC Hydro is meaningful. And now, the stakes have been raised as we work towards a
solution to climate change while safely providing clean, affordable electricity to our customers.

We offer a healthy work life balance, training opportunities and career progression. We're proud to be
ranked as one of B.C.'s Top Employers and one of Canada's Best Diversity Employers. Join us as we
build an even cleaner B.C.

JOB DESCRIPTION

Duties:

As Market Research and Insights manager you will have overall responsibility for leading BC
Hydro's Corporate research activities while leading insights generated from customer behaviour's

- all while weaving in the latest macro trends and patterns. You are an experienced corporate and
- market research professional with a proven ability to plan, design and implement a broad range of
- research projects, providing meaningful insights and market intelligence that inform customer
- programs and business strategy. You understand the insights digital data can provide and are
- adept at weaving them into broader research. You have an understanding of common qualitative
- and quantitative research methods and a mastery of translating these domains into meaningful,
- reliable business insights.

Specific accountabilities:
You lead the strategy behind our corporate research, both regularly tracked measures and ad hoc

- research needed to advance the business.

Provides insights to inform customer strategy and marketing campaigns: by designing, building

and analyzing primary consumer and market research through quantitative and qualitative
- research techniques, including surveys, focus groups, concept testing, etc.

Supports the design of customerfacing programs and projects to enhance the customer

experience, including electrification, energy efficiency and customer service offerings.- Plans and oversees the implementation of an annual research calendar and market research.

You lead our digital analytics team, and ensure BC Hydro is contemporary in its digital tracking

and measurement practices.- You foster and develop where necessary dashboards and feedback processes to regularly
- inform the business of program performance, insights and areas of improvement

You are able to identify problems and recommend analytical paths or research approaches to

solve those problems, by leveraging internal or external data.- You regularly assesses performance against business objectives (market share and advertising

tracking).- You play a big role in supporting BC Hydro's research-based content marketing program through

market research studies, and analysis and interpretation of both primary and secondary research
- data.

You manage BC Hydro's external research service providers and BC Hydro's online customer

research panel.- Identifies data limitations and makes recommendations on how to leverage existing data despite

limitations. Recommends processes for improving the integrity of existing data/databases.- You are an effective communicator. You can summarize and communicate research results into

easy-to-understand messages, including through presentations all layers of management and
- leadership.

Balances multiple projects, deployment schedules and budgets to meet stakeholder goals and

expectations

Qualifications:

***- Required to have a bachelor's degree in business, social sciences, sciences, marketing or

another related field.

Master's level degree is preferred.- At least 7-10 years of market research experience, with a minimum of 2 years managing a team.

Expertise in statistical, multivariate and modeling analyses.
Demonstrated ability using qualitative and quantitative market research methodologies,

analytical tools, and industry principles and practices.- Experience managing analytic projects and developing research instruments, including surveys,

screeners and moderator guides.- Experience using online research and testing platforms, including online panels.

Experience in data collection techniques and data analysis, including online data collection tools

such as Sparq.- A strong understanding of Google Marketing Cloud and Google analytics. A demonstrated

familiarity with other online analytics ecosystems.- Experience managing vendors across a range of research studies.

Strong presentation and interpersonal skills.
Ability to work collaboratively in a complex, dynamic environment.

ADDITIONAL INFORMATION
We're always looking for exceptional people to bring new ideas, fresh thinking and the motivation
to help shape the electricit