Digital Marketing Manager - Montréal, Canada - American Iron and Metal

American Iron and Metal

Verified Company

Montréal, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Description

Join us in our mission to recycle more than 3,000,000 tons of metal every year across the globe. At AIM Recycling, we recycle metals to the maximum of their capacity. For more than 80 years, we have been uniting our strengths to make a positive difference. Join our team to contribute to our company's growth and to support our recycling activities in North America.

It's simple:
we do it right. We aim for excellence.

Job Description:

Reporting to the Director of Marketing - Quebec & Atlantic, the Digital Marketing Manager role at AIM Recycling provides management of SEA and SEO from conception to execution, including reporting.

Drive and execute strategy for all direct channels including paid social, paid search & SEO
Manage overall digital marketing budget and understand spend effectiveness and optimizations (LTV/CAC) across channels
Build internal attribution models to improve channel level understanding
Define and analyze customer cohorts and insights to improve holistic growth strategy
Own testing pipeline and strategy, working with creative resources to optimize landing pages, customer journey, paid ads, etc.
Define and own performance benchmarks and establish analytics and reporting for these KPIs

Qualifications:

A Bachelor's Degree in marketing or related field
5+ years of related experience managing B2C and B2B accounts
Fluent in French and English, both verbal and written
A strong background in analytics and reporting
Well versed in Google Analytics, Google Tag manager and Facebook Business
Experience evaluating and optimizing toward standard user acquisition KPIs (CAC, ROAS, conversion rate, etc.)
Able to see the big picture while knowing how to execute tactically
A proven ability to prioritize multiple projects and tasks, adapt to changing needs and tackle new challenges daily
Excellent time management, prioritization, and communication skills
Comfortable working both autonomously and collaboratively
Able to coach and mentor the Digital Marketing Coordinator
Agile and Growth Hacking experience an asset
Experience using WIX an asset

Additional Information

Permanent job, day shift
Health and Dental Benefits after 3 months
Retirement Savings Plan (optional) after 6 months
Free coffee
Free parking
Social events

American Iron & Metal and its subsidiaries offer equal employment opportunities to everyone. Only applicants selected for an interview will be contacted.