Lifecycle Marketing Manager - Toronto, Canada - Tailscale

Tailscale
Tailscale
Verified Company
Toronto, Canada

1 week ago

Sophia Lee

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Sophia Lee

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Description

Description

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We're looking for our first experienced Lifecycle Marketing Manager to own mid to bottom of funnel optimization and conversion. This role will drive engagement, retention, and expansion across Tailscale's self-serve B2B customer base.

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Your key responsibilities will include

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Owning the customer journey, identifying and improving marketing touch points at each stage

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Testing and optimizing experiences to improve user activation, engagement, conversion, retention, and expansion

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Working closely with Product Marketing, Product Management, and Customer Success teams to surface the right message at the right time in the customer journey

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Working with Marketing Operations to optimize the technology stack and understand campaign effectiveness and ROI

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Monitoring, identifying, and reporting on customer data trends to inform segmentation and acquisition strategies

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Ideally, you have

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3-5 years of lifecycle, growth, or demand generation marketing experience, and are customer owning customer journeys (and mapping)

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Proficiency with advanced marketing automation functionality including managing a system of nurture tracks

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Built dashboards and reports to keep your key stakeholders informed

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Enjoy experimenting with messaging, creative, and audiences to achieve growth goals

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An analytical mind with an enthusiasm for problem-solving and measuring the effectiveness of your work

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The ability to concept, create, and scale processes with lots of autonomy

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It's nice if you have

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Experience with creating (0-1) and scaling platforms and processes

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Please keep reading...-
About Tailscale

  • Tailscale builds software that makes it easy to connect and secure devices, no matter where they are. Every day, banks and multinational companies use Tailscale to protect their corporate networks. Hobbyists and startups trust Tailscale to collaborate and share access to tooling. We're building a future for the Internet that's easy, small and safe, like it used to be. Founded in 2019 and fully distributed, we're backed by Accel, HeavyBit, and Uncork Capital.
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