Communications & Planning Officer - Toronto, Canada - University of Toronto

University of Toronto

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Date Posted:07/13/2023

Req ID: 32746

Faculty/Division:
UofT Scarborough

Department:

UTSC:
Ofc of Stud Experience & Well-Being

Campus:
University of Toronto Scarborough (UTSC)

Position Number:

Description:

About us:

The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe.

Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities.

The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.

The Office of Student Experience & Wellbeing's mission is to support the academic and personal success of U of T Scarborough students.

The Office is committed to maintaining efficient and effective programs and services that enhance student development inside and outside the classroom by providing strategic guidance and oversight for the following units:

Academic Advising & Career Centre, AccessAbility Services, Athletics & Recreation, Health & Wellness Centre, Student Life & International Student Centre and Student Housing & Residence Life.

Whether you have questions about your academic or career options, seeking disability support, looking for ways to stay active, interested in joining a club, need to see a doctor or are exploring housing options - we have you covered.

Your opportunity:

Under the direction of the Dean, Student Experience and Wellbeing, you will provide advice on communications and strategic planning for the Office of Student Experience and Wellbeing (OSEW) portfolio and align departmental communication strategies with the campus and University's priorities.

You will liaise and work closely with the Department of Communications & Public Affairs (CPA) to ensure alignment of communication strategies and branding, and to share stories that may be of interest to the broader campus and the University of Toronto community.

Working with the Dean and working in collaboration with UTSC's Communications & Public Affairs, you will support OSEW's internal and external communications by:

Developing creative, persuasive, and cost-effective communications strategies that align with the Office's priorities and objectives;
Determining and overseeing the development of appropriate communication channels, messaging, initiatives, and campaigns to maximize impact;
Providing communication consultation for portfolio leadership, and guidance to departmental marketing and communication staff within OSEW who are navigating a large, complex communications environment; and,

In addition, you will work closely with UTSC's Communications and Public Affairs team to ensure local initiatives are implemented as per tri-campus priorities, and are aligned with the University's strategic messaging and are communicated effectively through campus channels.

As a lead, you will direct the activities of a small group of staff within OSEW in order to raise the profile of the portfolio among students and stakeholders and work closely with campus partners to position the OSEW portfolio as a leader of the student experience at UTSC.

Your responsibilities will include:

Developing and implementing communication plans that support strategic objectives
Developing and implementing marketing plans to promote programs, events and/or initiatives that support strategic objectives
Implementing marketing plans to strengthen brand profiles
Advising on marketing best practices and brandbuilding opportunities
Building and strengthening relationships with stakeholders and partners of strategic importance
Conducting market research and analysis
Producing promotional and outreach materials
Consulting with clients regarding the development of project scope and resources

Essential Qualifications:

Bachelor's Degree in marketing, communications, public relations or related field, or an equivalent combination of education and experience.
Minimum five (5) years of related experience with progressive responsibility in marketing and communications, advising clients on marketing and communications best practices; brandbuilding; campaign strategies and developing and implementing communication and marketing plans
Strong project management experience with the ability to conceptualize and execute a variety of communications projects with budget and within deadlines
Must have experience supervising staff, directing activities of a small team with the ability to set priorities
Demonstrated experience with a range of digital, video, mobile and print channels, including content management systems, website development (Wordpress, Drupal), social media platforms and analysis tools
Superior oral and written communication skills with the ability to deliver effective pr