Social Media Manager - Abbotsford - Panago Pizza

Description

About the Role

As Panago's Social Media Manager, you'll shape the voice and heartbeat of our brand across every digital platform. You'll craft and execute strategies that grow our audience, engage our fans, and help make Panago the most loved pizza company. From planning big-picture campaigns to responding to individual fans, you'll bring creativity, authenticity, and connection to every interaction.

In summary, this role is a strategy owner, community manager, influencer lead, paid social overseer, and digital asset steward.

Activities & Impact

Lead Strategy & Community

• Develop and execute a clear, insight-driven social media strategy that aligns with Panago's brand values and business goals.
• Manage day-to-day social media presence across Meta, TikTok, X, Reddit, and emerging platforms.
• Monitor conversations, trends, and competitor activity to proactively engage audiences and amplify our brand story.
• Act as the voice of Panago in direct consumer engagement, friendly, human, and always on brand.

Content & Collaboration

• Direct the Social Content Creator to develop thumb-stopping creative that builds awareness, grows followers, and fuels brand love.
• Collaborate with cross-functional teams (marketing, design, franchise operations, creative agency and PR) to ensure consistent messaging and creative integration.
• Identify moments and movements worth joining, whether it's pizza night at home, a pop culture trend, or a community story that reflects who we are.

Community, Influencer & Creator Partnerships

• Build the Panago social community by responding to comments, mentions, and DMs in an authentic, friendly, and on-brand tone.
• Manage influencer and UGC creator programs, from sourcing and vetting to contracting, briefing, and tracking performance.
• Work with the Social Content Creator to build relationships with authentic creators who reflect Panago's values and tone.
• Develop metrics to assess partnership ROI and ensure alignment with campaign goals.

Performance & Budget Management

• Oversee paid social boosting budgets, ensuring efficient spend that maximizes reach and engagement.
• Track KPIs including follower growth, engagement rate, reach, and sentiment to guide future strategy.
• Present monthly performance insights and recommendations to leadership.

Qualifications & Experience

• 4–6 years of experience in social media management for a consumer brand, QSR, or agency.
• Proven success growing communities and delivering measurable engagement.
• Strong understanding of social media algorithms, content formats, and platform best practices.
• Excellent communication and writing skills with a distinct brand voice.
• Experience managing budgets, influencer programs, and paid social campaigns.
• Creative mindset with a data-driven approach to testing and optimization.
• Comfortable working in a fast-paced, collaborative environment.

Who We Are Looking For

You live and breathe social media, but with a strategic mind, not just a scroll thumb. You're curious, culturally aware, and have a knack for spotting trends before they're mainstream. You're as comfortable in the comments as you are in a boardroom. You care about community, connection, and creating moments that make people smile.

Why Join Panago?

Joining Panago means having the opportunity to make a meaningful national impact with one of Canada's most recognized and trusted pizza brands. You'll have the creative mandate to help shape how Canadians experience Panago, bringing bold ideas to life alongside a supportive, passionate, and innovative marketing team. We offer a competitive salary, comprehensive benefits, and opportunities for growth, on a team where your work can truly make an impact.

Additional Details

• This position is hybrid and our head office is located in Abbotsford

Diversity, Equity, Inclusion & Belonging

At Panago, we passionately embrace diversity, equity, inclusion, and belonging as cornerstones of our culture and business practice. We believe that a variety of backgrounds, perspectives, and talents is not just a strength but a necessity for our growth and innovation. To us, fostering an environment where everyone feels valued and empowered is more than a commitment—it's a reflection of who we are. Joining our team means being part of a community that celebrates differences, champions equity, and thrives on inclusivity. Together, we create a space where everyone belongs and every voice matters.

Background and Reference Checks

Any offer of employment may be conditional upon full background checks including a criminal record check, a credit check, employment and educational verification.

We appreciate the interest and efforts of all applicants; however, only those short-listed as candidates will be contacted.

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