Senior Marketing Manager - Okanagan - JRoss Recruiters

    JRoss Recruiters
    JRoss Recruiters Okanagan

    23 hours ago

    Full time $95,000 - $145,000 (CAD) per year *
    Description

    Define and lead a cohesive, long-term marketing vision that strengthens brand equity and drives growth

    Translate the estate's story, sense of place, and values into compelling, consistent marketing across all channels

    Develop and execute annual and seasonal marketing plans that support direct-to-consumer, retail, and hospitality experiences

    Oversee digital platforms, content, campaigns, and CRM to deepen engagement and loyalty

    Guide brand expression across on-site, online, and off-site touchpoints to ensure authenticity and excellence

    Use data and insight to refine strategy, measure impact, and continuously improve performance

    Lead agency and partner relationships with clarity, creativity, and accountability

    Collaborate closely with leadership and on-site teams to ensure marketing aligns with the guest journey

    Bring focus, structure, and momentum to the marketing function while nurturing a collaborative culture

    Requirements

    7+ years of senior marketing experience within lifestyle, hospitality, food & beverage, wine, or destination-driven brands

    Demonstrated ability to own strategy while remaining deeply involved in execution

    Strong digital fluency paired with brand and storytelling instinct

    Experience managing budgets, agencies, and complex, multi-channel initiatives

    Comfortable operating in a hands-on, entrepreneurial environment

    Post-secondary education in marketing, business, or a related discipline preferred

    Who You Are:

    A thoughtful brand steward with a strong sense of integrity

    Collaborative, grounded, and confident without ego

    Energized by place-based brands and experience-led businesses

    Strategic, practical, and deeply accountable

    Motivated by long-term impact rather than short-term hype

    Corporate Culture

    The chance to lead and shape an iconic brand at a meaningful point in its evolution

    High visibility and influence across the organization

    A setting where creativity, craft, and experience genuinely matter

    Competitive compensation aligned with experience and scope

    I consent to receiving news and information from JRoss Recruiters. I understand that I can withdraw this consent at any time by sending an email to

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    * This salary range is an estimation made by beBee
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