Market Intelligence Analyst - Toronto, Canada - Info-Tech Research Group

Info-Tech Research Group

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Role Description:

As the incumbent for this role, you will primarily conduct market intelligence research to understand what is happening and what will happen in our marketplace to inform our research agenda and product management strategy.

As part of this opportunity, you will analyze, consolidate, and communicate the important trends, opportunities, and threats related to our market environment.

Responsibilities:

Develop a comprehensive approach on market intelligence for our company
Develop a thorough understanding of our focus markets, competitive products, and market forces to influence our research agenda and product strategy
Design and implement surveys, and analyze results to determine industry and customer trends

Monitor and compile relevant data from external research such as reports, thought leadership and vendor release information

Synthesize numerous and disparate data sources into coherent, relevant, and timely conclusions in a variety of communication methods
Be an expert on conducting quantitative and qualitative market research
Develop presentations to share insights with executive leadership, product, marketing, and commercial teams
Continuously improve our capabilities, build a roadmap and execute against it

Preferred Experience & Qualifications:

BA/BS/BEng/BTech, MBA preferred (coursework in business, marketing, research, or analytical areas of study)
Strategic thinking with strong analytical skills
Experience in product marketing, market/competitive intelligence or market research
Experience with market sizing, research methods, and quantitative analysis
Excellent project management skills
Strong verbal and written communication and interpersonal skills
Experience with Sales CRM, marketing automation, BI tools, and competitive intelligence tools
Positive attitude, collaborative mindset, and ability to reprioritize to accommodate an everchanging landscape

Skills & Attributes:

Critical thinking - The ability to generate meaningful analytic insight in the face of ambiguity and lack of clear direction

Mental flexibility - the ability to quickly pivot between different projects, ideas, and solutions as the business needs and as priorities shift

Attention to detail - Creation of deliverables that are of high business value, impeccably accurate, and delivered in business-friendly language

Info-Tech Research Group is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability and Veteran status and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process._