Product Marketing Lead - Montreal - Syndesus, Inc.

    Syndesus, Inc.
    Syndesus, Inc. Montreal

    1 week ago

    Full time
    Description

    Location: Montreal, QC (Hybrid - 3 days/week)

    Compensation: $160,000 - $200,000 CAD + ~10% annual bonus

    Reports to: Head of Marketing, North America

    The Opportunity

    A well-funded AI data platform company is establishing its North American headquarters in Montreal and seeking a founding Product Marketing Lead to build the function from the ground up.

    The context: A major European tech group recently acquired an established enterprise AI search platform and is now repositioning the combined entity as a leader in agentic AI infrastructure - the foundational layer that enables organizations to build intelligent agents and workflows on top of their enterprise data.

    This is a rare opportunity to be the first PMM in a new market for a company with enterprise backing, cutting-edge technology, and ambitions to compete with the biggest names in AI.

    What You'll Build

    There is limited product marketing function in North America today. That means:

    • Messaging & Positioning: Create the foundational framework - value props, use cases, personas, the one-sentence pitch
    • Sales Enablement: Build the program from scratch - battle cards, pitch decks, competitive intel, training
    • Content & Collateral: Own the creation of case studies, web copy, thought leadership, vertical-specific materials
    • Go-to-Market: Partner with sales leadership on GTM for key industries (manufacturing, energy, life sciences)
    • Product Launches: Lead NA positioning for new product launches, including an upcoming platform expansion

    You'll be working closely with a small but growing sales team (~5 reps scaling to 10), collaborating with a US-based CPO, and partnering with global marketing counterparts in Europe.

    What We're Looking For

    The Profile:

    • 5+ years in B2B product marketing, ideally at startups or scale-ups where you've worn many hats
    • Experience building PMM foundations from scratch - you've been "the first" or "the only" before
    • Revenue-focused mindset - you think about sales enablement, deal acceleration, and pipeline impact
    • Strong writer who enjoys the craft - a lot of this role is creating clear, compelling content
    • Gravitas to influence senior stakeholders and command a room
    • Deep curiosity and hunger to learn - the AI/data space moves fast

    What Matters More Than Pedigree:

    • We care less about whether you've worked in this exact space and more about whether you can learn it fast
    • Startup DNA matters - candidates from large, siloed PMM orgs have struggled in our process
    • You need to be able to actually DO the work, not just direct others

    Nice-to-Haves:

    • Experience with complex technical products (data infrastructure, enterprise software, AI/ML)
    • Exposure to manufacturing, energy, or life sciences verticals
    • Bilingual English-French (helpful for internal collaboration, not customer-facing requirement)

    Why This Role

    For the ambitious PMM who wants to build, not inherit:

    • Founding impact: You're not inheriting someone else's positioning - you're creating it
    • Career trajectory: Build a team over time, potential to lead PMM globally as NA becomes the company's strategic center
    • Enterprise backing, startup feel: Well-funded parent company employees), but NA operates independently with its own budget and roadmap
    • Cutting-edge tech: Agentic AI, RAG, intelligent workflows - not legacy enterprise software
    • Big logos: Customers include major names in pharma, manufacturing, and aerospace

    The Process

    • Initial screen
    • Hiring manager interview (Head of Marketing)
    • GM interview
    • CPO interview

    Note: The presentation stage is where we see candidates' true capabilities. Come prepared to demonstrate strategic thinking, not ChatGPT outputs.

    Location & Logistics

    • Montreal office: Downtown (Square Victoria area), 3 days/week in-office
    • Team: Small NA marketing team, close collaboration with sales and global counterparts
    • Compensation: $160K-200K CAD base + 10% annual bonus tied to company and individual performance

    Compensation

    The base pay range for this role is CA$160,000 – CA$200,000 per year.


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