Market Development Specialist - Toronto, Canada - ZEISS Group

ZEISS Group

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

SUMMARY:

The Market Development Specialist is responsible for Canadian market planning and promotion of Ophthalmic Devices Surgical Ophthalmology product lines with the goal of achieving planned revenue and profit targets.

The Market Development Specialist is expected to work in conjunction with global business sector Management and Marketing teams to provide market research and competitive intelligence information and respond to local market conditions.

The Market Development Specialist has the additional responsibility to provide sales support and local customer support. Furthermore, the Market Development Specialist has the responsibility of managing regional/local KOL's for podium presence at meetings.

This individual will work closely with key opinion leaders to help craft marketing strategy and messaging, drive product utilization, and ensure consistency and clarity of internal / external communications in regard to products and services.

Must excel at building cross functional alignment, as this individual will work with sales leadership, global marketing, supply chain, operations, customer service, and finance to ensure successful product introductions.

This position responds to the Head of the Medical Business Group.

ESSENTIAL FUNCTIONS:

Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility.
Manage the product portfolio for the assigned product/customer segment.
Drive results through the launch of new products, next generation products, and product enhancements
Achieve planned revenue and profit targets
Launch new products, next generation products, and product enhancements as the product changes to meet market needs. Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective.
Plan and manage the product line inventory, pricing, quotation programs, CRM and marketing budget. Support team as required with forecasting and RFPs.
Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attending key congresses and meetings, and conducting primary and secondary market research.
Monitor sales and profits and report on product line performance to management, utilize sales analysis skills to understand and report on product and market dynamics.
Plan and manage the product line marketing budget.
Provide input to assist Sales Management in forecast sales for manufacturing and financial planning.
Understand market dynamics and recommend pricing strategy.
Have intimate knowledge of the sales process for the assigned customer segment and provide critical sales tools. Support regional local sales training by providing strategic goals and marketing messages. Liaise with regional Sales Training resources as content experts. Perform Sales Training during phase training sessions, trade shows, and sales meetings.
Provide Field Sales with updates on product, services, and market changes.
Be a resource to Field Sales and respond to point of sales questions and requests.
Develop and implement the promotional plans and materials including: mailings, advertising, product literature, speakers, web marketing, digital marketing outlets, etc.
Analyze competitive products and incorporate competitive strategies into promotional and product development plans to stay ahead of the competition.
Collect secondary market research and provide to SBU, such as sales and market share by market, customer needs by market, product requirements by market. Understands what drives market segmentation.
Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan.
Develop and nurture local/regional and national KOL relationships and manage KOL contracts and consulting agreements.
Be a resource to Field Sales and respond to point of sales questions and requests.
Perform Sales Training during phase training sessions, trade shows, and sales meetings.
Provide local customer support.
Consult with customers to identify potential marketing needs, to support product adoption and effectiveness.
Work with Marcom/trade media to provide product specific information to assist with articles.
Collaborate with customers on landmark events, articles and studies supporting market

- development needs.

Support regional/local tradeshow collateral/booth property needs, providing messaging & positioning to meet exhibit objectives as assigned by management.
Note: Essential functions may not be limited to the tasks and responsibilities listed within this section. Ordering of essential functions does not necessarily reflect importance of item.

Requirements: