Conversion Optimization Analyst, Marketing - Brandon - Westman Communications Group

Description

Conversion Optimization Analyst, Marketing

Brandon, MB R7B 0R9, Canada

Job Description

Posted Monday, March 2, 2026 at 6:00 AM

WESTMAN COMMUNICATIONS GROUP (Westman) is seeking applications from energetic, highly motivated individuals to become part of our growing team
Westman is an industry-leading communications provider based in Brandon MB, offering residential and commercial High-Speed Internet, Digital TV, and Phone services in communities across Manitoba. Established in 1977, as a locally owned and operated cooperative, Westman is dedicated to delivering competitive and innovative services, providing an exceptional member experience, and supporting the communities we serve.

What we have to offer:

• Competitive compensation package.
• Comprehensive group benefits plan (extended health; life; dental; vision; GRRSP; and health and wellness).
• Various Learning and Development initiatives, and opportunities to grow within our team
• Opportunity to participate in company events and activities and enjoy our company perks

What you'll do:

• Design and execute campaigns targeted to acquisition, winback, and lifecycle marketing, with a high focus on value-added service and Average Revenue Per User.
• Collect, interpret, and leverage data to determine success of campaigns/initiatives and ensure data-driven decisions.
• Plan, execute, and optimize Google Ads campaigns to capture high-intent local traffic.
• Manage the end-to-end execution of Meta Ads and other social platforms, focusing on lead generation and direct conversions.
• Leverage HubSpot Promoter workflows to drive referrals and positive reviews.

What you'll bring to the team:

• Bachelor's degree or college diploma in Marketing, Business Administration, Ecommerce, Communications, Consumer Behaviour, or a related field is required.
• Minimum 4 years of experience in performance marketing, research and analytics, paid search/social, or growth marketing is required.
• Minimum 3 years of customer service experience.
• Certifications and proficiency in both Google Ads (Search/Display) and Meta Blueprint is required.
• Proficient with use of Windows & Microsoft 365 (SharePoint, Outlook, Excel, etc.).
• Superior writing, editing, and proofreading skills with focus on brand voice.
• Must have demonstrated knowledge/experience in:
  • Conducting competitor research and analysis.
  • Managing paid budgets with a focus on Cost Per Acquisition and
  • Return of Investment.
  • Churn mitigation tactics and Average Revenue Per User (ARPU) growth strategies.
  • Lifecycle marketing, including email automation and customer "winback" strategies.
• Must hold and maintain a valid driver's license for occasional travel.

DEADLINE FOR APPLICATIONS: This position is open until filled.

As an equal-opportunity employer, we are committed to an inclusive and barrier free environment at Westman Communications Group and encourage applications from all qualified individuals. If you require a reasonable accommodation at any point during recruitment process or would like to request this posting in an alternate format, please indicate by emailing of the accommodation requirements. While we thank each applicant for their interest, only selected candidates will be contacted.

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