Retail Experience Creative Strategist - Toronto, Canada - TD Bank

TD Bank
TD Bank
Verified Company
Toronto, Canada

6 days ago

Sophia Lee

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Sophia Lee

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Description
408932BR

Marketing

Toronto, ON

May 11, 2023

Company Overview

Department Overview


The Retail Experience Creative Strategist will be an integral member of Agency361, TD's Creative Center of Excellence and a critical partner to Branch Transformations and Marketing Planning at TD.


Job Description:


KEY RESPONSIBILITIES

  • Design and drive Creative Strategy for TD's 1000+ Canadian Branches including ATMs, Digital screens and exterior facing posters
  • Plan and support the execution of Retail Experience strategies that take advantage of the zones of the Branch, recognizing that different opportunities and audiences exist for exterior posters, ATM and interior signage.
  • Foster and maintain a network of Retail Excellence partners and vendors to stay up to date on emerging Retail Merchandising trends and provide thought leadership, best practice guidance and tools and tips for Marketing and lines of business.
  • Collaborate with the Branch Transformations team to build a Content Calendar for Branch Merchandising and work with Marketing colleagues to ensure that content created aligns to the Content Calendar.
  • Be able to speak strategically about the way messaging within the Branch and ATM channel can drive business objectives (sales, reduced channel bumping, education and delivering advice) and understand what opportunities exist to measure effectiveness.
  • Manage and optimize a high impact clings strategy, helping to identify, and best utilize, a select number of premium Branch locations to execute high impact exterior clings that drive business objectives and elevate the TD Brand.
  • Consult on Creative Briefs to ensure that TD Marketing is incorporating Retail Experience insights that lead to compelling, business building experiences within the Branch.
  • Be a champion for a multichannel campaign approach where the Branch Experience amplifies and harmonizes with messages in all channels without being identical.
  • Inspire marketing colleagues by working alongside the Agency361 Creative Team to concept and present Retail Experience ideas that are innovative, engaging and leverage the latest best practice.
  • Work with Marketing Planning and Branch Transformation to ensure that a locally appropriate translation or adaptation strategy is applied while maintaining consistency with National campaigns
  • Work with Branch Transformations to manage and optimize a library of templates to support local selfservice communications and announcement within TD's Branch publishing tool.
  • Be a partner and champion for an integrated Agency model where campaigns are developed in parallel with internal and external creative experts.
  • Be a Brand champion by ensuring all content is developed in accordance with TDs Brand Visual Identity and Brand Voice guidelines.

Requirements:

Resilience & Problem Solving
Helps solve problems before they negatively impact the project, team or processes:

  • Provides potential solutions when presenting challenges to leadership.
  • Creative at problem solving and proactively offers to help.
  • Eager to jump in and help others in challenging situations even if out of their comfort zone.
  • Adapts well to changing priorities, deadlines and directions.
Job Knowledge
Demonstrates expertise in retail experience and visual merchandising

  • Understands content creation best practice in retail environments
  • Skilled at guiding team of various skill sets and levels of experience to develop best in class content
Communication
Writes and speaks effectively and can clearly communicate with peers, leadership teams and marketing partners:

  • Highly collaborative and does not create an adverse (us vs. them) mentality
Brand Advocacy

Supports and demonstrates corporate Brand knowledge:

  • An ambassador for the Marketing department objectives and point of view on TDs Brand and its Visual and Verbal identity.
Quality of Work
Maintains high quality standards and always strives to do best in class work

  • Cares about the process and colleague/partner experience to get to good work
  • Embraces the notion every project is an opportunity to make an impact.
  • Seeks and provides appropriate support and feedback from and for the Creative team
  • Supports peers by reviewing work to ensure highest quality and alignment with channel best practice
EDUCATION/EXPERIENCE REQUIREMENTS
years Marketing or Marketing Agency experience with a focus on Retail channels

  • Bachelor's degree in Marketing, Communications, Merchandising or a related field
  • An addition language (French or Chinese) an asset
Additional Information

LI-Hybrid

Hours

37.5

Inclusiveness


At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported.

We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve.

If you require an accommodation for the recruitment/interview process (including alt
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