Marketing Manager - Calgary, Canada - Western Fibre Communications

Western Fibre Communications

Verified Company

Calgary, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Position:
Marketing Manager - Innovative Telecom

Company:
Moby, a division of Western Fibre Communications Corp.

Industry:
Telecommunications

Location:
Calgary - Downtown

Moby Telecommunications is excited find a talented and skilled
Marketing Manager to join our winning team and help us completely disrupt the current oligopoly in Canada.

Moby is providing independent fibre optic Internet | TV | Phone and related services in major Alberta urban centres.

We design, deploy, and manage our own fibre optic infrastructure and are not a reseller of the incumbent telecoms and cable carriers.

We are a legitimate other option for Canadians

As the Moby
Marketing Manager, we are looking for someone who can come into our business and do a marketing takeover We are an ambitious telecom poised to redefine connectivity.

We're searching for a proactive Marketing Manager to champion our brand and spearhead our digital initiatives. Elevate your career with us and drive the future of telecom

Key Responsibilities:

Social Media Mastery: Oversee tools like Sprout Social. Design and execute strategies across platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok) to boost engagement.
Chatbot Management: Direct chatbot deployment, responses, and integration. Mediate between chatbot leads and agents.
Content & PR: Pursue sales and PR opportunities for sponsored content, mentions, podcasts, and influencer campaigns. Coordinate post deployment with harmonized graphics and content.
Client Video Engagement Utilize VideoAsk for enhancing customer engagement.
Brand Guardian: Uphold and shape brand standards across all digital touchpoints.
Data-

Driven Decisions:
Collate sales, conversion metrics, and generate actionable insights.

Content Creation: Ideate and craft basic visuals for digital and traditional advertising campaigns.
Team Training: Guide client service reps to ensure seamless chatbottoagent transitions.
Budget Management: Design strategies to optimize budget for maximum lead generation.
Community Oversight: Supervise social media comments and act as a backup for the Marketing support role.
Event Coordinating: Attend and coordinate industry related events for B2B and B2C exposure.

Required Skills and Disposition:

Solid experience in digital marketing, with a focus on social media.
Familiarity with tools such as Shortcuts, Figjam, VideoAsk.
Adept at managing chatbot interactions and lead conversion.
Strong grasp of brand consistency and PR dynamics,
Analytical mindset and budgeting acumen.

Education and Experience:

Minimum 3 years Marketing Management experience

We offer a healthy work culture, competitive salary, benefits, generous vacation policy, on-site gym, and opportunity for advancement.

Job Types:
Full-time, Permanent

Benefits: