Category and Shopper Insights Leader - Mississauga, Canada - Church & Dwight

Church & Dwight

Verified Company

Mississauga, Canada

4 days ago

Posted by:

Sophia Lee

beBee Recruiter

Description

A collective energy and ambition. A place where you can make a real difference.

We're a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration.

Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership.

We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible.

While we might not be the largest company in our industry, we believe we can have the biggest impact because:
Together We Have the Power to Win.

Position:
Team Lead, Category Management and Insights

Reports to:
Director, Revenue Growth & Category Management

Key responsibilities:
Develop the strategic plan for Category Management, Shopper Insights and Analytics

Engage with key internal and external stakeholders to identify the corporate priorities
Uncover business insights and sales opportunities that will accelerate retail growth
Develop deep understanding of category, shopper insight, competitive and retailer landscape to inform future marketing initiatives and sales planning
Lead development, deployment and utilization of advanced analytic capabilities, including Nielsen, Customer Loyalty programs and other 3rd Party Sales tools

Drive Insights to action through personal action and by enabling the Category Management and Insights team

Lead the thinking on assortment and planogram recommendations to help identify and drive strategic sales opportunities and customer growth objectives
Advanced utilization of Tools and Insights to create insights: Nielsen and customer POS, Loyalty Card, Panel, Shopper insights, Assortment, and POG tools
Monitor competitive activity and recommend solutions to meet/counter competitive threats to business
Provides industry, consumer and customer trends to develop strategic action plans
Effectively communicates category management insights within internal C&D organization

Enable Execution by leveraging data to close the sale with retailers

Leverages industry, consumer and customer trends to secure buy in to strategic action plans
Actively leads and participates in preparation of line reviews and reoccurring Customer Category reviews, regular monthly updates, JBP plans, and Top to Top meetings
Serve as trusted advisors to our customers, broadening our level interaction with retailers, and expanding level of influence across categories and buyers

Provide coaching for direct reports and influence key stakeholders to deliver against strategic goals

Provide ongoing coaching/feedback
Identify training to enhance skill sets for direct reports and the broader organization
Ability to leverage internal and external relationships to drive alignment of strategic initiatives (Customer and Brand) with Field and Internal Sales and Executive team

The Team Lead, Category Management and Insights role will be evaluated on the following KPIs:

Development and execution of strategic plan for category management, consumer insights and analytics
Increased distribution share growth or share of shelf growth
Successfully influencing internal planning via leveraging insights
Leadership of the Category Management and Insights Team
A Bachelor's degree in a business or analytics related discipline
10+ years of CPG industry experience is required
Experience in both external customer sales and internal sales roles
Multiple Category management roles, including leading a Category team
Demonstrated track record of results
Nielsen data experience is required
Advanced Analytical capabilities are required

Skills and Competencies