Performance Marketing Lead - Vancouver, Canada - Dilawri Group of Companies - BC Region

Dilawri Group of Companies - BC Region

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Looking for a great opportunity to work in Canada's largest Automotive Group? Join the Family today, the Dilawri Lifestyle is waiting for you

Dilawri Group of Companies is currently looking to fill the position of
Performance Marketing Lead.

Job Summary

Reporting directly to the Director, Retail Marketing, the Performance Marketing Lead, BC Region, is responsible for managing, developing, and executing all marketing initiatives, supporting customer retention and lead generation (sales, service, parts) for designated brands/dealerships under their purview.

As the primary point of contact for those brands/locations, this role requires close collaboration with internal and external stakeholders on effective yearly marketing plans, monthly tactical campaigns, experiential and sponsorship requirements, digital updates, social media strategies, and other ad hoc tasks.

The Performance Marketing Lead will also be responsible for managing/developing the BC Marketing team, in cooperation with National Marketing.

Other responsibilities include staying updated on best practices, delivering best-in-class customer experiences, and remaining informed about Dilawri
- and OEM-mandated brand guidelines. The position requires strong attention to detail, strategic thinking, a positive, flexible, and solution-oriented attitude, and exceptional interpersonal skills.

Duties and Responsibilities

Manage/develop the BC Performance marketing team, in cooperation with National Marketing.
Act as the daytoday marketing contact for designated dealerships/brands.
Develop & execute yearly marketing plans for each dealership.
Align with each dealership's General Manager on monthly vehicle priorities/promotions; submit robust briefs for creative executions that support sales & service programs.
Collaborate with digital agency to manage digital advertising, online business profiles, and SEO programs.
Manage monthly advertisingperformance reviews.
Review analytics and reporting and provide insights to relevant stakeholders.
Manage and/or execute sponsorship/partnership requirements.
Collaborate with the Marketing & Experiential Lead to manage experiential initiatives for dealerships.
Manage all traditional media buys (e.g., print, radio, etc.)
Manage budgets, invoices, & coop requirements.
Oversee social media accounts.
Perform monthly dealership audits (instore experience & websites).
Maintain clear lines of communication with National Marketing about, e.g., storelevel activations, new partnerships, donations, etc.
Miscellaneous dealership support.

_Secondary_

Provide professional customer service and support to all stakeholders
Follow established company policies and procedures
Participate in meetings and training, as required
Follow Health & Safety Program rules, as well as provincial Occupational Health & Safety regulations

Qualifications

Education_

Skills

Keen understanding of marketing bestpractices
Experience writing copy for a wide range of purposes
Familiarity with the process of developing and posting content for social media channels (i.e., Instagram, Facebook, Linkedin, Youtube)
Knowledge of and experience in SEO, Google Ads
Experience managing partnership/sponsorship activations, including events
Able to multitask and prioritize projects effectively in a fastpaced environment
Flexible team player, multitasker, and creative problemsolver
Strong attention to detail
Proven ability to be a team player, relationship builder, and company representative

Experience