Public Relations Specialist - Vancouver, Canada - Magnolia Communications

Magnolia Communications

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

*COVER LETTER REQUIRED TO BE CONSIDERED FOR THIS POSITION, WE ARE ONLY CONSIDERING CANDIDATES BASED IN GREATER VANCOUVER AREA OR WILLING TO RELOCATE

Responsibilities Include:

Public Relations

Plan and execute PR accounts in a variety of industries
This role will be client facing; strong written and oral communications is critical
Project manage multiple client accounts
Conduct media outreach on a daily basis to local, national and international media outlets to secure media opportunities for clients
Develop and maintain strong media relationships
Research editorial opportunities for clients, as well as stats and evidence supporting press releases and pitch ideas, articles related to key client topics, reporter bios and publication background, etc.
Daily media monitoring for news and trends pertinent to specific clients' businesses
Compile media lists and editorial calendars as needed
Create media briefing documents with detailed and insightful notes to prepare clients for interview appointments
Write relevant and compelling press releases, byline articles and media pitches that include a strong hook
Brainstorm and devise news angles and campaign ideas to grab media interest
Stepup to daily tasks of the day and look beyond key responsibilities to establish new skills
Design comprehensive media reports demonstrating Magnolia gathered integrated communications results
Effectively develop client and media relationships to support the success of Magnolia's PR accounts

Content Creation & Strategic Support

Support with copywriting and content creation for PR accounts. This includes items such as pitches, bylines, blogs
Support with proofing and quality assurance on content development as needed
Support in the creation of PR strategies for a variety of client accounts

Requirements:

Bachelor's degree or similar level certificate related to journalism, marketing, public relations and communications desired
Minimum 35 years' experience in public relations and media relations in North America is required; prior experience working in an agency is an asset
Experience with media relations in the North American market, including developing media relationships and conducting media outreach to secure placements is required
Keen interest and working experience in high technology, manufacturing and finance industry are assets
Experience in writing press releases, pitches and long and short forms writing is a must
Experience designing presentations through PowerPoint and creating clean, concise documents in Microsoft word is useful
Experience project managing is required
Detailed eye in proofing and editing documents
Creative, analytical and personable skills
Strong oral and written communications skills
Strong organizational, time management and leadership skills
Keen interest in keeping up with current events and business issues an asset
Knowledge and experience using media databases such as Critical Mention are an asset