Customer Marketing Strategist - Richmond, Canada - OpenRoad Auto Group

OpenRoad Auto Group

Verified Company

Richmond, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

UNLIMITED POSSIBILITIES AHEAD.

Position:
Customer Marketing Strategist

Salary Range:
$50,000 - $60,000 per year

Remote/ In-Office Hybrid Workplace

Cars - Innovation - Customer Experience
Imagine working for a truly innovative company. OpenRoad Group is one of Canada's Best Managed Companies, achieving the award's highest Platinum level. Explore your opportunity with one of the ten largest private companies in British Columbia. Discover why we are among the fastest-growing and most-awarded automotive groups in North America.

Who We Are:

Who You Are:

You're a strategic marketer with an analytic mindset. You're driven to find the marketing strategies that drive repeat sales, improve retention, and increase customer lifetime value. People describe you as very detail-oriented, strategically smart, metrics-oriented, and results-driven. You have experience creating marketing campaigns and you enjoy understanding how customers think. You value being rewarded and recognized for your efforts. You appreciate a workplace that offers a blend of remote and in-office work.

This Full-Time Position at OpenRoad Means You'll Enjoy:

Competitive compensation and benefits package
Opportunities for innovation and growth
Discounted vehicle purchase program
Associate perks program

Responsibilities:

Meet with client accounts regularly to understand business objectives and discuss marketing strategies and campaigns
Work crossfunctionally with dealership stakeholders and marketing team members to carry out strategies and campaigns
Work with databases to create and maintain audiences and customer segments
Ensure compliance of marketing campaigns with manufacturer advertising guidelines
Strategize messaging of campaigns to align with business goals
Craft compelling and personalized content that resonates with different audience segments
Track and analyze campaign performance results
Compile regular reports of campaign performance results
Use campaign performance results to inform future strategies and campaigns
Work with the Marketing Manager to assess and brainstorm new customer marketing opportunities
Be an ambassador for loyalty and customer relationship projects across the group and actively promote and assist with execution at the stores
Assist with executing corporate groupwide campaigns and projects, ensuring compliance and good understanding at the store level
Exercise dealership budget controls, and process invoices
Uphold company and department policies, practices, and systems
Provide additional coordination and marketing support as required
This position will be expected to perform other duties as assigned by management
This position will be required to travel to various dealerships within the Lower Mainland regularly

Qualifications:

Minimum two years of experience in a marketing role or as an advertising account executive, or equivalent, in a fastpaced industry
Degree, diploma, or equivalent experience in marketing, business, or communications
Proven success in direct marketing, demand generation, customer relationships, and content generation
Willingness to work potentially long hours, including weeknights

- and weekends, during busy retail months to deliver on projects

Strong attention to detail, excellent time management skills, and ability to work with pressing deadlines
Experience in overall project management with a creative mind
Responsible individual with own vehicle and mandatory valid BC Class 5 driver's license with a clean driving record

Assets:

Fluency in multiple languages. Specifically; Mandarin, Cantonese, Hindi, Punjabi
Passion for cars and knowledge of the automotive industry

We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.

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