Connections Planning Lead - Toronto, Canada - Spark Foundry

Spark Foundry

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

Company Description

Spirit of a startup, soul of a powerhouse

We are:
Scrappy, Driven, Simple, and more importantly - dreamers. We are re-imagining what the future will look like with our clients in mind.

We take pride in our legacy and are committed to constant evolution - our world dictates that now more than ever.

By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands - the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new.

Energy and innovation fuel our startup spirit, while our marketplace clout, exclusive partnerships, and global practice capabilities deliver our powerhouse soul for our clients.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today's Youth.

We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Over the past year, we have been transforming the way we do our business.

From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we've been shaping Publicis Media to be the media network of tomorrow.

One that both you and I want to work at.

We also work very hard in creating a truly inclusive and empathetic culture, one where our talents feel empowered to voice their opinion, do their best work, all while having a good work life balance.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description:

The Connections Planning Lead is the strategic architect of the consumer experiences. Think of them as the conductor of the marketing orchestra.

They sit at the intersection of ideas and media, partnering closely with the Brand Planner, Media Planner, and partner agencies to ensure an idea is properly integrated across the channels that best meet a brand's communications tasks.

They partner with their brand teams in deciding how consumers will experience the brand in the different touch points, from owned assets like packaging and website to various paid vehicles and beyond.

They also partner very closely with our Data Strategist throughout the entire planning process in order to create truly data-driven connections plans.

This role calls for a strategist with a creative heart, organizational knack, strong voice, and an analytical mind who can contextualize an idea within the appropriate channels and ultimately ensure that creative execution and media all work in perfect harmony.

Talent is not the only thing we're looking for. We also like to surround ourselves with the bold, caring, progressive, and fun types. You know, the curious and brave ones who take on impossible challenges and see their ideas through to fruition. They're the souls who make our collective kinder, stronger, and more creative.

The details

Responsibilities:

Lead the connections planning on your brands
Determine the communications tasks for each campaign and decide the right channels and their roles in meeting the communication tasks
Create measurable campaign KPIs, helping to enhance creative effectiveness and improve sell rate of innovative ideas
Partner closely with interagency teams to ensure the creative idea make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and technology
Partner closely with the Media Strategy, Research and Data Sciences team to drive the creation of media and data plan that pays dividends to your experience plan
Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant to the client's business including TV, digital, social, experiential, print, OOH, and search
Showcase an understanding of digital, social and emerging platforms and technologies
Report up to and collaborate with EVP, Head of Strategy to drive bestinclass work
Bring thought leadership to clients and Publicis Media as a whole
Interact with clients and lead brainstorming sessions and workshops
Participate in new business pitch

Qualifications:

Degree in a related discipline (preferably in a Business, Communication, Marketing, or Cultural Studies program)
8+ years of Communications or Brand Strategy role
Master of technological, cultural, media trends & best practices
Strong ability to balance datadriven nature of today's media environment and deliver creative innovation
Significant exposure to the creative ideation process
Fully fluent in English. Bonus if you're bilingual

Professional skills