National Communications Manager- Retail Field Sales - Mississauga, Canada - Maple Leaf Foods

Maple Leaf Foods

Verified Company

Mississauga, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The Opportunity:

As a key member of the National Retail Field Sales team, the National Communications Manager will collaborate with the Shopper Marketing team, CSD team, CBTS, Field Directors and District Managers to serve as the "go-between" and "communication funnel" to and from the Retail Field Sales Team.

The National Communications Manager is responsible for assimilating the information required in setting sales priorities for the Field Sales Team to execute in each cycle (i.e., 4 weeks, 8 weeks, or quarterly time frame).

The incumbent is required to take initiative in creating a standard communications process, format (communications template) and time cadence, to help support the Field Sales team focus on priority accounts while using the appropriate tools for delivery.

Snapshot of a Day-in-the-Life: Field Sales Priorities

Assimilate the specific business needs (i.e., Programs, new product launches, promotions etc.) of the category business teams and try to gain alignment on priorities for the upcoming selling cycle
Develop the communications plan, including a package containing information crucial for the Field Sales Teams across the country

Sales Tools

Work with the CBTs and Marketing to ensure the appropriate standard tools are in place and functioning to ensure a 100% effectiveness for Field Service Representative store calls
Responsible for participating in the Loblaw and Walmart CBT meetings to ensure that information is transferred to Field Service Representatives in a timely manner
In charge of the Mobile Briefcase and Encore apps. Including the maintenance and fine tuning of information as needed
Working with the Loblaw and Walmart team point person to ensure the "POS store by store data" and other reporting is accurate
Responsible for all communication to the Operations team regarding Racking, Modular/Planograms, and programs

Business Intelligence

Assimilating reports that are gathered from the Field Sales team (e.g., new and core item distribution, display/planogram compliance, etc.)
Responsible for the analysis and communication to the Field Sales Management, Executives, CBTs, Marketing teams along with many others in the company
Responsible for all compliance reporting that goes into the iPad
Responsible for the tracking of all major events throughout the year

Other Responsibilities

Works hand and hand with Encore Engagement team
In charge of organizing all Regional Field Sales Meetings
Responsible for developing themes for meetings
Responsible for developing 3 regional contest per year

What You'll Bring:

Postsecondary education required business concentration preferred
57 years' work experience in a Sales or Marketing function
Extremely strong computer skill set (Microsoft Office, PowerPoint)
Excellent analytical skills: with the uncanny ability to develop key insights
Strong organization and communication/collaboration skills
Strong ability to deal with multiple priorities and stakeholders in all departments
Strong verbal and written communication skills
Ability to work under pressure in a fastpaced, demanding work environment
Highly organized, factbased, and very detail oriented
Able to anticipate internal/external customers' needs and proactively seek to satisfy those needs
Strong AC Nielsen acumen

What We Offer at Maple Leaf Foods:

Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
A hybrid work model that embraces remote work for eligible roles, helping team members achieve worklife balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting.
Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
Defined Contribution Pension Plan with company matching that starts on your first day of employment.
Learning and development opportunities, including workshops, 'speaker series' events, and resources that allow you to develop your skills and progress your career.
Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Us:
We're a carbon neutral food company on a purposeful journey to Raise the Good in