Manager, Communications - Toronto, Canada - St. Felix Centre

St. Felix Centre

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Position summary

The Manager, Communications, reporting to the Director, Philanthropy and Communications, is responsible for creating, implementing, and overseeing high-quality communications strategies to effectively describe and promote the organization and its programs and services, build brand recognition, raise cause awareness, maintain and attract supporters, and drive participation in fundraising initiatives.

This role provides supervision to communications staff.

These communications efforts include content creation, event planning, community engagement initiatives, and volunteer opportunities, and to ensure these efforts align with St.

Felix Centre's mission, vision and values. The position often collaborates with program managers.

RESPONSIBILITES

Administrative Tasks:

Work with the Director of Philanthropy and Communications to generate creative communication strategies to position the organization's brand in target audiences;
Lead and manage team members within the department;
Participate in budget development and responsible for expense tracking for all communication efforts.

Brand Management:

Oversee the organization's brand identity, including brand guidelines, messaging consistency, and brand awareness campaigns;

Strategic Public Relationships:

Proactively identify and cultivate strategic, positive, and productive relations with external stakeholders other organizations, businesses, community groups and media outlets to promote and leverage financial and inkind donations, amplify messaging, and expand reach;
Build and maintain solid relationships with assigned internal stakeholders to better develop, manage, and facilitate strategic communications and initiatives designed to meet organizational goals;

Event Management:

Manage communication efforts for events, including fundraisers, community outreach programs, and donor appreciation events;
Prepare detailed reports on communication and community engagement activities;

Digital Marketing:

Develop and oversee the implementation of the social media strategy including paid social media advertising and large social media campaigns;
Research and understand target audiences and their behavior, competitor communications activities, and environmental factors impacting the sector;
Monitor social media profiles daily, including weekends;
Stay informed of developments in the field of marketing and communications, both within and outside the sector, to foster ideas and innovation.

Data Analysis and Reporting:

Generate regular reports to assess effectiveness and make datadriven recommendations for improvement.

Crisis Communication Management:

Develop and implement strategies for effective communication during crises or emergencies, ensuring timely and accurate information dissemination to stakeholders and the public.

Diversity, Equity, and Inclusion (DEI) Initiatives:

Integrate DEI principles into communication strategies and materials to ensure inclusivity and representation across all messaging.

Volunteer Management:

Collaborate with the department staff to develop communication plans and materials for volunteer recruitment, training, and retention.

Other Responsibilities:

Follow all health and safety protocols;
Perform other duties and committee work as assigned.

The above responsibilities must be discharged in accordance with St. Felix Centre's Mission Statement and core values.

CRITICAL RELATIONSHIP MANAGEMENT

Internal:
Executive to front line, guests

External:
External agencies, community partners, on-line audiences

FINANCIAL AND MATERIALS MANAGEMENT

QUALIFICATIONS

Education:

Completion of a bachelor's degree or equivalent work experience in Communications, Journalism, Public Relations, or relevant field.

Experience:

A minimum of 3 to 5 years' experience in a similar role;
Proven experience leading and managing teams;
Experience in planning and executing communications strategies with clear targets;
Strong experience in creating, editing, and delivering professional communications content;
Familiarity in planning, managing, and executing fundraising strategies and events;
Experience with online paid advertisement a strong asset;
Working experience with DMS systems is a strong asset;
Demonstrated knowledge of SEO, analytics tools, and key performance indicators preferred.

Skills:

Excellent leadership abilities, project management, critical thinking, and problemsolving skills, with the ability to work well under pressure in a fastpaced nonprofit environment;
Ability to take initiative to develop new creative strategies and think outside the box;
Adeptness to changing priorities, emerging trends, and unforeseen challenges;
Some knowledge on web design and publishing, including WordPress;
Ability to interpret data to build communication strategies and measure