Marketing Manager - Cambridge, Canada - Roadtrek Inc.

Roadtrek Inc.

Verified Company

Cambridge, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Marketing Manager

Primary Focus

Responsibilities

Plan, brand and execute new product launch campaigns including communications and sales tools
Develop and implement marketing and communications strategies to build and protect the Roadtrek Brand
Maintain the Roadtrek website (WordPress), prepare and upload content, update digital platforms and other general duties
Main contact for all media relations
Plan, book and coordinate the advertising schedule/calendar, including the creation of advertising campaigns for both print and digital
Work with sales, service and customer care employees to review and respond to social media feedback to promote a positive customer experience
Converse and coordinate with external suppliers and other marketing contacts, including print agencies, advertising media personnel, event planners, internal staff, and local businesses as directed
Support sales initiatives with the development of promotional materials and sales tools
Market analysis on existing or potential customers, competitors, or market segments for use in the development of targeted marketing strategies
Coordinate and attend tradeshows and events by booking venues, coordinating set up, staffing, and ensuring correct promotional materials are on site etc.
Organize and implement all product photography and video production needs, collaborating with outside vendors where required.
Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
Travel within North America may be required. Valid passport and Driver's License required
Other duties or projects as assigned.

Competency

Excellent communication skills both written and verbal
Capable of prioritizing multiple projects simultaneously, and working to targets
Strategic thinker to successfully develop and execute product launch plans
Advanced computer and technical skills (MS Office, PP, Photoshop, Illustrator, InDesign)
High attention to detail and accuracy
Proficient at leveraging popular and online culture
Ability to work well within a team and collaborate and build relationships with crossfunctional teams
Financial responsibility toward budget planning and optimization
Strong business acumen with a passion for learning and growth

Education/Experience:

Business Marketing Diploma or equivalent required
Project Management experience including successful product launches
5 + years' progressive relevant experience within a marketing position
Strong understanding of digital marketing. Technologies, graphic design
Video production experience considered an asset
Experience working with WordPress based websites
Experience with Google Analytics and other market data collection tools

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, should you require an accommodation, we will work with you to meet your needs during all aspects of the recruitment and selection process.

To be considered for this position, please forward your resume in confidence. We thank all applicants for their interest, only those selected for an interview will be contacted.

Job Type:
Permanent

Benefits: