Marketing Manager - Toronto, Canada - Forest Hill Real Estate Inc.

Description

Specializing in a variety of unique estate homes, chalets, cottages, condominiums, and commercial properties, Forest Hill Real Estate has mastered the art of marketing, selling, and facilitating transactions in our many distinct locations.

• Conduct a welcome meeting with a marketing presentation.
• Prepare standard business cards, name riders, and open house sign files.
• Manage WhatsApp and Facebook private groups.
• Manage contacts in the database system.
• Create profiles on the company's websites.
• Write agent biographies with the help of AI
• Conduct headshot sessions and manipulate selected photos.

• Create visual identities, including logo design, typography styling, brand colours, guidelines, and patterns.
• Design custom materials such as business cards, open house signs, lawn signs, and social media templates.

• Design and order printed materials like postcards, door hangers, feature sheets, brochures, and banners.
• Deal with external vendors and manage agent orders.
• Create Monthly Newsletter Templates for Realtors.
• Manage and Automate the internal Newsletter.
• Manage the agent's database through the internal system.

• Manage listing accuracy on the company's website.
• Develop landing pages for featured listings on Google.
• Manage additions of new agents, update their details, and handle the removal of agents from the team's page.
• Coordinate with the website team for any necessary modifications on the website.
• Conduct bimonthly checks on lead automation via Zapier.
• Evaluate monthly reports from the website.

• Craft targeted paid advertising plans.
• Generate visuals and content and deploy advertisements.
• Oversee budget allocation.
• Monitor performance metrics.
• Engage with a Google Ads Specialist monthly to ensure ads are running smoothly.

• Organize annual client events, manage budgets, and create event graphics and printables.
• Capture event media and facilitate signup via QR codes and landing pages.
• Generate an event report to monitor ROI.

• Respond to reviews and manage the internal incentive program.
• Upload or refresh photos on Google My Business.
• Update operating hours on Google My Business.

• Oversee social media platforms.
• Review social media calendars, set quarterly KPIs, and guide content creation.
• Collaborate with the marketing coordinator and assistant on the development of social media calendars.

• Maintain task lists on Asana and ensure timely completion.
• Supervise the team to meet deadlines and duties efficiently.

• Revise and refresh content in our internal guides.
• Prepare and distribute a monthly market report.

• Set up a new branch's account and provide guidance on utilizing our international affiliates.
• Introduce recommended CRM and Lead Generator platforms.
• Introduce recommended website platforms.
• Offer comprehensive marketing support and graphic design services.

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 4 years of proven experience in marketing management and design.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, PremierePro, Lightroom, and After Effects), Canva, Constant Contact, CodePen (mínimal coding skills), and Website Builder Platforms.
• Strong project management skills.
• Excellent English communication and collaboration skills.

• Advertisements: Demonstrated proficiency in creating and deploying targeted advertisements, ensuring alignment with overall marketing strategies.
• Brand Awareness: Proven ability to build and enhance brand awareness through strategic marketing initiatives.
• Budget Processes: Experience in overseeing and managing budget allocation for marketing campaigns, ensuring optimal resource utilization.
• CRM: Proficient in Customer Relationship Management (CRM) systems, utilizing them to maintain and enhance client relationships.
• Campaign Planning: Expertise in planning and executing comprehensive marketing campaigns from conceptualization to implementation.
• Database: Experience in managing databases efficiently, ensuring accuracy, and utilizing data for targeted marketing efforts.
• Digital: Indepth understanding of digital marketing strategies and trends, with the ability to leverage digital platforms effectively.

If you are passionate about real estate marketing, possess a creative mindset, and are ready to contribute to the growth of Forest Hill Real Estate, we invite you to apply.