- Create and implement a roadmap to achieve business objectives (gross sales, conversion rate, average order value, etc.);
- Manage the three e-commerce sites (Canada, USA and Germany): product displays, pricing and inventory;
- Monitor and analyze consumer performance and behavior using analytics tools to support decision-making to improve conversion rates and the browsing experience;
- Implement chosen solutions to improve the online shopping experience (responsive design, payment processes, etc.);
- Keep up to date with the latest e-commerce tools, trends and technologies;
- Work with inventory management and supply chain teams to maintain posted quantities and ensure efficient delivery of orders;
- Coordinate on-page and off-page SEO strategies to improve 's positioning in search results and address changes in search algorithms; Manage the agency that manages the company's website;
- Collaborate with the Marketing Director and their team to create engaging content for consumers and manage 's promotional calendar;
- Produce performance reports with recommendations to senior management, covering all aspects of e-commerce (weekly sales, site and product performance, and operational performance indicators);
- Analyze sales projections and inventory, in collaboration with the Marketing Director, to plan the purchase of merchandise for direct sales to consumers, and manage inventory during the season;
- Manage the site's quality insurance, including the definition of the testing strategy and follow-ups to ensure that contributors eliminate bugs and other problems;
- Work as a team with other departments to define processes that overlap several departments such as procurement, returns and customer service.
- You have at least 5 years of work experience in e-commerce site management, including 2 or more years managing other people;
- You are fluent in both spoken and written French and English;
- You are familiar with Google Analytics / Looker Studio;
- You have strong analytical and communication skills;
- You are recognized for your organizational skills and efficiency;
- You enjoy developing the skills of your team members by sharing your knowledge;
- Experience with Shopify , an asset; Mastery of CMS and e-mail campaign tools.
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3 weeks ago
Description
We're a leader in the sustainable production of footwear and apparel that keep families warm, dry and comfortable year-round. Our wide range of products is distributed in over 10,000 outlets worldwide. We strive to deliver on performance while minimizing our impact on the environment. Our culture is based on family values, in a collaborative and international working environment.
We have recently created the position of E-Commerce Manager to manage direct-to-consumer sales, increase online sales and ensure an optimal shopping experience for our consumers. This position reports to the Senior Director, Customer Experience, and we work in hybrid mode, with 3 days in person at the office.
Role and Responsibilities
This position is for you if:
