Consumer & Operator Insights Intern - Toronto - McCain Foods USA, Inc.

McCain Foods USA, Inc.

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Position Title:
Consumer & Operator Insights Intern - Toronto, Ontario - May 2023

Position Type:
Temporary - Full-Time

Position Location:
Oakbrook Terrace

Requisition ID: 20118

Potatoes. French Fries. Taters. You love them, we make them.

In fact, we make 1/3 of the world's frozen potato products and if you have eaten fries this week, chances are, they were ours.

At McCain Foods, we know the importance that food plays in people's lives - the power it has to uplift and bring people, families, businesses and communities together.

Guided by our purpose to bring enjoyment to people's lives through great tasting food, we believe that working together with our teams, business and community partners will bring sustainable growth and positive change - today, tomorrow and for generations to come.

As a privately owned family company with over 60 years of experience, a presence in over 160 countries and a global team of 22,000 people, our values and culture are at the heart of everything we do.

Why join the McCain family?

You aren't "just a student" at McCain, you will be treated like any other member of your team
Work with and learn from passionate leaders

Our core values

Family, Authentic, Trusted and Quality shine through every day, in everything we do
Your experience at McCain is what you make of it ask questions, network, take advantage of the opportunity to learn from our professionals

Position Summary

We are looking for a North American Consumer & Operator Insights Intern to join us for a 4 month period, starting in May 2023.

This position will be based out of our Toronto office but will also be working with McCain employees based out of our Oakbrook, IL.

A McCain intern will have the opportunity to develop skills needed to refine critical strategic thinking needed to work in brand management as a marketing or insights professional.

This intern will get exposure to the marketing team as well as key cross functional partners to better understand how insights evolve into strategies that get executed in the marketplace.

One of the main duties of this intern will be to develop his/her insight evaluation skills to uncover white space opportunities that will help McCain differentiate from competitors and therefore help the business continue to thrive and grow.

The Team
This intern will join the McCain North American Consumer & Operator Insights team.

The team is comprised of 8 other Insights professionals in the US and Canada that serve as Strategic Partners to the organization bringing forward trends and understanding of the McCain Food Service and Retail businesses, operators, and consumers.

What You Will Be Working On

Projects designed for you to learn, lead, and present findings to the McCain organization including a project focused on Multigenerational and Multicultural Eating Trends, and Meals/ Snacking from Food Service at College & Universities
Enhancing our Insights Sharing platform, The Hub
Insight mining of our Demand Landscape Sub Spaces
Participating in the creation and presentation of Key Insights & Strategies

What You Will Learn

You will get real world experience by owning specific initiatives that will develop into strategies that will be executed in the marketplace
You will get a full understanding of how an Insights team impacts multiple pieces and parts of the business across Retail and Food Service
You will get a strong understanding of food from soil to table
You will work with our talented McCain chefs to learn how their knowledge helps us stay one step ahead of the competition
You will get exposed to how brand marketing works in communication development and new product innovation
You will develop data analytical skills through learning external data sources such as NPD and IRI
You will get a strong grounding in how a Demand Landscape is built and utilized across an organization to build strategy and focus initiatives
You will get 1:1 training and development from your Insights team and cross functional partners
You will have the ability to learn from the endless data and reports available to McCain related to Food, People, and Culture

What You Need to be Successful

Working towards a Bachelor's or Master's Degree in Consumer Insights, Marketing, Market Research, or Integrated Marketing Communications with completed coursework in Consumer Behavior
A sense of curiosity that has you always wondering why people do what they do, what trends are peaking, and what the future can be
An interest in food and food trends
Strong interpersonal skills
A selfstarter that is comfortable working on his/her own as well as within teams
Analytical thinker that loves digging into data

What You Can Expect From Us