- Develop and execute the overall strategic vision for digital acquisition, in line with the organization's business objectives.
- Supervise and evaluate the work of internal specialists and agencies to ensure consistency and excellence in the execution of digital acquisition strategies.
- Identify new opportunities and develop innovative strategies for recruiting and engaging potential learners on paid media, including social media.
- Develop and execute SEO strategies to improve site ranking and visibility aiming to increase organic traffic.
- Manage and optimize the Customer Data Platform (CDP) to personalize acquisition campaigns while complying with data protection regulations.
- Establish and manage the digital marketing budget, ensuring optimal return on investment across all digital channels.
- Lead innovation in digital acquisition by exploring and integrating new technologies, platforms, and methodologies to stay at the forefront.
- Strengthen and diversify the skills of the Digital Acquisition team through continuous training, mentorship, and the recruitment of high-level talent and agency partners.
- Analyze and interpret performance data to inform strategic and tactical decisions, and present reports and recommendations to senior management.
- Ensure effective and strategic collaboration with other teams (brand and content, automation and personalization, web experience, technology development, admissions, contact center, etc.) to create integrated and coherent marketing campaigns.
- Promote a culture of measurement, testing, and continuous learning within the Digital Acquisition team, encouraging innovation and adaptability.
- Ensure compliance with legal and ethical standards in all digital marketing initiatives and campaigns.
- University degree in marketing, digital marketing, e-commerce, communication, or a related field.
- Significant experience of over 10 years in digital acquisition and leading complex digital strategies and high-performance teams.
- Proven experience in managing substantial marketing budgets and optimizing investments for maximum ROI.
Knowledge - Deep expertise in digital acquisition, SEM/SEO, social media marketing, and analytics.
- Proficiency in key digital tools and platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, etc., Google Analytics, Google Tag Manager, CRM, Customer Data Platform, and other project management tools.
Skills and Abilities - Visionary leadership with the ability to inspire, motivate, and develop a team of digital acquisition professionals.
- Communication and interpersonal skills, with a knack for building relationships and developing collaboration and synergy with our agency partners.
- Bilingualism (French and English) essential; proficiency in Spanish is an advantage.
- Excellent analytical and strategic skills, with the ability to turn insights into actions.
- Adaptability, innovation, and open-mindedness to navigate a constantly evolving environment.
- Job Family LCI Global
- Pay Type Salary
- Employment Indicator CADRES
-
Directeur/trice principal(e), initiatives stratégiques en matière de finances/ Senior Director, Finance
Found in: Talent CA C2 - 3 days ago
McKesson Europe Montreal, Canada Full timeMcKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you a ...
-
Conseiller senior Data
Found in: Jooble CA O C2 - 5 days ago
Adacel Montréal, QC, CanadaTemporary (9 months) / Temporaire (9 mois) · The Senior Advisor – Financial Performance, reporting to the Director of Finance, is a key player in the financial and accounting functions of the company. He/she will assist the Director of Finances in planning, operating and supervis ...
-
Senior Advisor, Financial Performance
Found in: Appcast CA C2 A - 4 days ago
Adacel Montreal, CanadaTemporary (9 months) / Temporaire (9 mois) · Position Summary: · The Senior Advisor – Financial Performance, reporting to the Director of Finance, is a key player in the financial and accounting functions of the company. He/she will assist the Director of Finances in planning, op ...
-
Direction régionale, Plastiques, Québec
Found in: Talent CA 2A C2 - 1 day ago
L'Association canadienne de l'industrie de la chimie (ACIC) Montreal, Canada PermanentLieu : Montréal, hybride · (English will follow) · L'Association canadienne de l'industrie de la chimie (ACIC) est l'association des leaders canadiens du secteur de la chimie et des plastiques : innovateurs, fournisseurs de solutions et pionniers d'une gestion de classe mondiale. ...
-
Business Development Associate
Found in: Appcast CA C2 A - 15 hours ago
Beutel, Goodman & Company Ltd. Montreal, CanadaAperçu · L'associé bilingue (anglais/français) de développement des affaires contribue au succès des activités de développement des affaires et de service à la clientèle de l'entreprise en communiquant avec les clients, les conseillers et de potentiels clients de l'entreprise tou ...
-
Sr Director of Software Engineering
Found in: Appcast CA C2 A - 19 hours ago
Vaco Montreal, Canada· Job Title: Senior Director of Software Engineering · Industry: Financial Services · Location: Montreal OR Toronto · Company Overview: · Our client is a leading financial services company dedicated to providing innovative solutions to our clients. · Position Overview: · We a ...
-
Dessinateur technique/Technical Drafter
Found in: Appcast CA C2 A - 5 days ago
VIBRANT Marketing Montreal, CanadaVIBRANT Marketing Inc . est une firme spécialisée de marketing commercial qui bâtit et dynamise des marques depuis 2006. Notre entreprise est composée de professionnels passionnés qui ont pour mission de créer des relations significatives entre les marques et les gens. VIBRANT do ...
-
Directeur de Création
Found in: Jooble CA O C2 - 5 days ago
Warner Media, LLC. Montréal, QC, CanadaChaque grande histoire a un nouveau départ, et la vôtre commence ici. · Dès créatifs formidables aux pionniers technologique, à travers le monde, WBD offre des opportunités de carrière décisif , des avantages soigneusement organisés et les outils pour explorer et devenir le meil ...
-
Directrice / Directeur de création
Found in: Jooble CA O C2 - 3 days ago
Discovery, Inc. (Formerly Scripps Networks Interactive) Montréal, QC, CanadaChaque grande histoire a un nouveau depart, et la vôtre commence ici. · Dès creatifs formidables aux pionniers technologique, à travers le monde, WBD offre des opportunites de carrière decisif , des avantages soigneusement organises et les outils pour explorer et devenir le meil ...
-
Analyste d'Affaires TI
Found in: Appcast CA C2 A - 4 days ago
DELAN - Chasseurs de Talents en TI Montreal, CanadaL'Analyste d'Affaires TI sera responsable de la prise de besoins technologiques à travers les différents département de l'entreprise ayant plus de 150 employés. · PLUS PRÉCISÉMENT · • Être le premier Analyste d'Affaires TI à l'interne, dans un environnement principalement sur Mic ...
-
Storage Backup Administrator
Found in: Appcast CA C2 A - 1 day ago
Tata Consultancy Services Montreal, CanadaSkills and Responsibilities: · • The Storage Administrator is a person with the technical knowledge and experience to manage the customer environment. · • The principal responsibility of the Storage Administrator position is to plan and manage the installation, configuration, adm ...
-
Directeur des Installations
Found in: Indeed CA C2 - 5 days ago
Midtown Athletic Club Montréal, Canada ContractMidtown est à la recherche d'un Directeur des Installations à ajouter à notre organisation de classe mondiale. · Midtown s'engage à offrir une hospitalité de classe mondiale à ses membres et nous comprenons l'importance que joue l'équipe des installations pour assurer la qualité ...
-
Director/Vice President, Translational Research
Found in: Appcast CA C2 A - 3 days ago
35Pharma Montreal, CanadaDirector/Vice President, Translational Research · 35Pharma is a clinical-stage biopharmaceutical company that designs and develops innovative therapeutics for life threatening lung diseases, and musculoskeletal and metabolic disorders. We believe in connecting rigorous science wi ...
-
RF and Mixed Signal ASIC Design Engineer
Found in: Appcast CA C2 A - 4 days ago
HaiLa Montreal, CanadaHaiLa is building ultra low power radio communications solutions that will eliminate the need for batteries in wireless communication devices by offering a product that is hyper power efficient that can run indefinitely from harvested energy. Our mission is to enable Ambient Powe ...
-
Storage & Backup Administrator
Found in: Appcast CA C2 A - 5 days ago
Tata Consultancy Services Montreal, CanadaAbout TCS · TCS operates on a global scale, with a diverse talent base of more than 600,000 associates representing 153 nationalities across 55 countries. TCS has been recognized as a Global Top Employer by the Top Employers Institute - one of only eight companies worldwide to ha ...
-
Directeur de la planification et de l'allocation DAC globales
Found in: Appcast CA C2 A - 5 days ago
APP Group Greater Montreal Metropolitan Area, CanadaDans le présent document, le masculin est utilisé dans le seul but d'alléger le texte. · À propos de nous · Groupe APP est la maison-mère des marques Mackage et SOIA & KYO, basée à Montréal, dont les bureaux se trouvent actuellement à Montréal, Toronto, New York, Miami, Shanghai, ...
-
Sales Director
Found in: Appcast CA C2 A - 3 days ago
Broadsign Montreal, CanadaSales director · Are you looking to join a Global Tech leader? · Then we have an exciting opportunity for you · About us · Broadsign is a growing software company with a mission to make buying, selling, and delivering out-of-home media easier than ever. Our software is operated ...
-
Directeur Associé
Found in: Jooble CA O C2 - 3 days ago
McGill University Montréal, QC, CanadaEnsemble d'avantages sociaux compétitifs (santé, dentaire, assurance-vie) · Régime de retraite à cotisations déterminées (avec contribution généreuse de l'employeur entre 5 % et 10 % (selon l'âge)) · Deux (2) journées flexibles · Neuf (9) « Vendredis d'été » – congés payés entre ...
-
Chef d'Équipe
Found in: Jooble CA O C2 - 5 days ago
Bardel Entertainment Inc. Montréal, QC, CanadaNOTRE HISTOIRE · Depuis plus de 35 ans, Bardel Entertainment est le chef de file de l'industrie de l'animation grâce à son engagement inébranlable en matière de qualité, de créativité et d'innovation. Nous sommes un studio internationalement reconnu, lauréat d'un Emmy Award - da ...
-
Directeur des Installations
Found in: Appcast CA C2 A - 5 days ago
Midtown Athletic Clubs Montreal, CanadaMidtown est à la recherche d'un Directeur des Installations à ajouter à notre organisation de classe mondiale. · Midtown s'engage à offrir une hospitalité de classe mondiale à ses membres et nous comprenons l'importance que joue l'équipe des installations pour assurer la qualité ...
principal director - Montreal, Canada - LCI Education
Description
ROLE SUMMARY
Reporting to the Executive Vice President, the Senior Director of Digital Acquisition is responsible of the overall strategy and development of digital media. This strategic and creative position requires a visionary leader capable of infusing innovation and excellence throughout digital performance initiatives. The incumbent will lead and inspire a team of in-house and agency specialists to deploy impactful acquisition strategies for the organization's growth in local and international markets. This person will be the reference for trends in digital acquisition, performance analysis, investment optimization in paid media, and organic search.
RESPONSIBILITIES
PROFILE OF SKILLS AND REQUIRED QUALIFICATIONS
Education and Experience
JOB CHARACTERISTICS
Decision Making/Problem Solving
Ability to analyze and quickly resolve issues, with a strategic and creative vision.
Level of Autonomy
Autonomy in developing and executing the marketing strategy, with the ability to self-manage and take initiative, while maintaining smooth communication with management.
Leadership/Supervision
Ability to lead and develop a multidisciplinary team, promoting excellence and professional growth.
Communication
Effective in communication, with the ability to simplify and convey complex ideas.
Ability to communicate effectively with external stakeholders to maintain strong and beneficial relationships.
Other details