Digital Marketing Officer - Burnaby, Canada - Alexander College

Alexander College

Verified Company

Burnaby, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

TITLE:
Digital Marketing Officer

POSITION OVERVIEW:

The role of the Digital Marketing Officerwill be to guide Alexander College's marketing efforts in the countries that are assigned.

The Officer will work closely with the Web and Online team and the Marketing (Enrollment and Academic Advising) team to enter new markets and maintain current markets for enrollment purposes.

The Officer will build and maintain the College's online brand presence by developing online marketing strategies, campaigns, plans, and tactics using a variety of marketing tools to enhance awareness, engagement and understanding of the College's programs and benefits.

WHY JOIN US:

Group extended health, dental, and life benefits
GRSP matching contributions
Professional Development encouragement and reimbursement
Employee engagement events and activities
Employee Assistance Program
Facilities: Brand new campus and office space that emphasizes a culture of environmentally friendly practices. Secure bike lockers and shower.
Supportive, friendly, and encouraging team of people

WHO WE ARE:
Alexander College is a private post-secondary institution serving approximately 4,000 students every year.

Students choose to study at Alexander College to complete their Associate of Arts or Science degree or take a variety of University Transfer courses.

We strive for excellence in higher education for students from many cultural backgrounds and language abilities by providing university transfer courses and degree programs, individual support services, and campus activities to foster local and global community engagement.

REQUIREMENTS

Postsecondary education, Bachelor of Business/Commerce Degree with Marketing concentration is preferred
Minimum of 2 years work experience working in a similar role
Native or bilingual proficiency in English
Strong analytical skills, with the ability to analyze data and provide insights to improve digital marketing efforts
Strong familiarity with Microsoft Office, and digital marketing platforms such as Facebook ads manager, Google Ads and LinkedIn Campaign Manager

RESPONSIBILITIES

Assist in developing marketing strategies
Assist in maintaining the accuracy of publications, website, and other content
Develop and execute paid social media campaigns, such as Facebook or Instagram advertisements, and then monitor and analyze the performance of these campaigns
Manage and maintain data dashboards for each market and digital marketing platforms to track performance and optimize marketing strategies
Maintain and optimize CRM database and other marketing automation tasks
Conduct marketing and sales research to improve marketing campaigns and sales followup efficiency
Implement and monitor SEO strategies to improve website visibility and drive organic traffic
Monitor, analyze and optimize the current CRM/marketing campaign operations
Develop and prepare monthly marketing reports on a regular basis

HOW TO APPLY:

Other titles for this role; _Marketing Assistant, Marketing Coordinator, Digital Marketing Strategist, Marketing Specialist_

Job Types:
Full-time, Permanent

Salary:
$46,000.00-$50,000.00 per year

Benefits: