Category Manager - Mississauga, Canada - HF Sinclair

HF Sinclair

Verified Company

Mississauga, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Basic Function:

The Category Manager, reporting to the Manager, Business Segments will be responsible for execution and implementation of the defined segment strategies and associated projects, leading the product lifecycle / management process and driving alignment amongst key stakeholders to deliver the most value for our customers, distributors and the organization.

The Category Manager role requires a blend of project management skills, stakeholder management skills, creativity, analytical skills, and a strong understanding of the specific products in their categories.

The Category Manager will be also be responsible to assist in insuring the consistent and disciplined execution of the marketing management processes including: supporting the management system and corporate governance processes (IMS Policy, IATF and ISO), assisting in the management of the entire lifecycle of product SKUs in the product portfolio.

The Category Manager will assist in the development of segment plans and related marketing materials / events / programs in order to deliver the most value for our customers, distributors, associates and organization.

The Category Manager will also support internal and external audit activities in addition to managing the Speed to Market process for their respective product areas.

Job Duties:

Market Research

Conduct thorough market research to identify trends, customer needs, and competitive landscape within the assigned category
Analyze data to understand market dynamics, consumer behavior, and industry developments

Category Strategy Development

Manage annual marketing category volumes and margin planning and 5year plans
Lead and manage prioritization and weekly, monthly task list to support both Manager, Business segments and Category Manager
Manage, track and report on progress from initiation through to field execution; Assist in the Product Launch Process (PLC) process and in reporting of business results,
Lead product line performancing and SKU rationalization activities
Coordinate regular reviews for SKU Optimization and Product Lifecycle

Promotional Planning

Devise and execute promotional campaigns to increase product awareness, drive sales, and enhance brand visibility
Develop a sound data set (Market Mapping) for their segments

Vendor and Supplier Management

Build and maintain strong relationships with vendors and suppliers within the category
Work with procurement to negotiate contracts, pricing, and terms to ensure favorable agreements for the company

Content Creation

Develop and deliver with the assistance of the category specialist training / webinars, sales enablement materials, packaging and labelling design

Campaign Management

Assists market mapping and data insight
Support relevant Campaigns in their segments / categories

Agency Management

Assist in development of agency briefs to outline expectations and requirements for creative materials

Data Analysis and Budget Management

Support Segment / Category budgeting and tracking

Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion

Experience:

5+ years of Business to Business (B2B) Marketing or Product/Category experience
Project Management experience an asset
Knowledge of the lubricants and/or specialty products businesses and product lines is a strong asset
Experience of CRM and Marketing Automation (SalesForce / Pardot) and sales enablement is an asset
Category management experience in Passenger Car Automotive or Commercial Vehicle lubricants is a strong asset
Category management experience in Base Oils, Tire & Rubber and Asphalt modifiers is a strong asset as well

Education Level:

Undergraduate or graduate degree in Marketing or relevant work experience however a combination of education and relevant work experience will be considered

Required Skills:

Strong Analytical and data driven thinking
Good project management skills must be able to work to a strict timeline for all projects and stakeholder engagement
Nonauthoritative leadership skills
Strong customer focus / Brandbuilding orientation
The ability to take technical information and translate it into terms that our existing and potential customers will easily understand
Comfortable with making decisions based on both facts and judgment
Computer skills (SAP, PowerPoint, Excel, Word, MS Project etc.)
Requires a mix of strategic thinking, creativity, analytical skills, and the ability to work collaboratively across different teams.
Experience managing and working with 3rd party vendors and agencies
Previous experience of both understanding and executing business strategy
Demonstrated experience executing lead / demand generation
Strong understanding and track record in using CRM and marketing Automation
Excellent communication skills imperat