Marketing Manager - Victoria, Canada - Care2Talk Technologies

Description

Marketing Manager (SEO, HubSpot, Facebook/Instagram Ads, Marketing Newsletters)


Responsibilities:

• Develop and implement comprehensive marketing strategies to drive brand visibility, customer acquisition, and revenue growth.
• Conduct indepth keyword research, analyze website traffic patterns, and optimize website content to improve organic search rankings and increase website traffic.
• Manage all aspects of paid advertising campaigns on Facebook and Instagram, including campaign planning, audience targeting, ad creation, budget allocation, and performance tracking.
• Collaborate with crossfunctional teams, including design, content, and sales, to ensure consistent messaging and brand alignment across all marketing channels.
• Monitor and analyze campaign performance metrics, generate reports, and present actionable insights and recommendations to optimize marketing efforts and drive continuous improvement.
• Manage and maintain relationships with external marketing agencies, vendors, and partners, ensuring deliverables are met on time and within budget.
• Stay informed about industry news, competitor activities, and emerging marketing technologies to identify new opportunities and stay ahead of the curve.

Qualifications:

• Proven experience as a Marketing Manager or similar role, with a focus on SEO, HubSpot, Facebook/Instagram marketing ads, and marketing newsletters.
• Proficient in using SEO tools, Google Analytics, and other web analytics platforms to evaluate website performance and generate actionable insights.
• Demonstrated expertise in managing paid advertising campaigns on Facebook and Instagram, including audience targeting, ad creation, and performance optimization.
• Excellent analytical skills and ability to interpret data, identify trends, and drive databased decisionmaking.
• Strong project management skills, with the ability to prioritize and multitask in a fastpaced environment.
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing content and deliver engaging presentations.
• Selfmotivated, detailoriented, and highly organized, with a passion for staying up to date with the latest marketing trends and best practices.

Join our team and take the lead in driving our digital marketing efforts.

If you are an innovative and results-oriented professional with a passion for leveraging SEO, HubSpot, Facebook/Instagram marketing ads, and marketing newsletters, we want to hear from you


Job Types:
Fixed term contract, Freelance

Contract length: 6 months


Salary:
From $35.00 per hour


Benefits:

• Casual dress
• Flexible schedule
• Wellness program
• Work from home

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday
• No weekends

Education:

• Bachelor's Degree (preferred)

Experience:

• Marketing: 3 years (required)
• Hubspot: 3 years (required)
• SEO: 1 year (required)
• FB/Instagram marketing: 2 years (required)

Work Location:
Hybrid remote in Victoria, BC V8W 1G9