Client Strategist, Retail Media - Toronto, Canada - The Home Depot Canada

The Home Depot Canada

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

At the Home Depot Canada, we are committed to delivering a superior digital marketing program that is based on insights, the spirit of innovation and talented people.

As a leader in the home improvement industry, we understand that digital media is crucial to growing our customer-base and nurturing existing customer relationships; as such, we are expanding the digital marketing team to prepare for tomorrow's retail challenges, today.

We need more dreamers, innovators and big thinkers passionate about marketing and the customer journey to help us re-imagine the future of retail.

Position Overview

What You will do

Responsible for creating and refining managed services process
Responsible for media planning and providing creative ideas for campaign execution
Responsible for providing strategic ideas for fiscal budget planning
Collaborating with tech partners and learning best practices to become the go to person for inhouse managed services team
Ensure monthly vendor check ins are on schedule and reports are prepared ontime
Responsible for the endtoend management of campaigns which includes campaigns trafficking, QA, optimization, post report
Partner with the Program managers, Media, Sales, Marketing teams in the creation, planning, and execution of onsite & offsite campaigns
Ensure the ads are trafficked appropriately, communicates key messages and aligns with campaign briefs.
Work with brand partners and content operations to identify and collect assets, manage process flow, and implement campaigns
Leverage data to understand shopper interaction with onsite and offsite promotional campaigns, communicating to internal stakeholders on active campaigns, and providing optimizations and enhancement suggestions
Utilize campaign and channel metrics to constantly challenge the status quo and identify new and improved execution strategies that will increase overall performance and efficiency
Collaborate and enable our crossfunctional partners in Sales, Marketing, and Media to deliver on the ROI of marketing activities and campaigns
Developing relationships with clients/ vendors and building trust to act as a client/ vendor advocate within the THD environment

Qualifications:

Postsecondary degree, preferred diploma / degree in marketing, advertising, communication, business management
3+ years' experience in campaign management/ search/social/ Display/amazon ads trafficking
Prior experience on various tools like Facebook ads/ Google ads / Amazon Search/ Kenshoo/Marin/ Hootsuite/Sprinklr
Comfortable with data crunching/analysis
Comfortable with ambiguity
Grit, Organized
Proactive in identifying issues and offering creative solutions
Capable of balancing attention to detail with swift execution
Exceptional written and verbal communication skills
Positive attitude, natural curiosity