Digital Marketing Specialist - Toronto, Canada - Baycrest

Baycrest

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Baycrest Foundation has an opportunity for a

DIGITAL MARKETING SPECIALIST

Position Type:

Permanent Full-Time**:

Shift Type:
Day (minimum 3 days onsite)

Bi-Weekly Hours: 70 Hours**:

Hours of Work: 7 hrs/shift

Posting Number: 7474**:

Union:
Non-Union

Date Posted:

January 22, 2024**:

Job Summary:

The Baycrest Foundation Marketing and Communications department is responsible for developing and executing communications strategies for a wide range of internal and external audiences that support Baycrest Foundations fundraising initiatives and programs, plus its signature peer-to-peer events including The Bike for Brain Health and The Baycrest Pro-Am.

The team manages Baycrest's brands, and works with senior executives to enhance the public perception of Baycrest Foundations and as supporting world-leading aging brain health care, research, innovation and education.

The team oversees all aspects of the organization's brand, both internally and externally.

Responsibilities include but are not limited to:

Develops content and marketing strategies on behalf of Baycrest Foundation to grow awareness of it's fundraising initiatives.
Collaborates with internal stakeholders to plan digital campaigns and social media promotion, including identifying target audiences, creating content (copy and creative), budget allocation, optimization, measurement and analysis.
Contributes to social media and digital ad plans and leads execution of the campaigns.
Initiates partnerships with internal stakeholders to develop organic social media content, including identifying target audiences, creating stories, establishing measurable goals and providing regular reporting.
Works with external vendors to execute paid digital campaigns and report metrics.
Leads the development of social media campaigns from inception to final reports, including ongoing maintenance and regular optimization.
Performs daily monitoring, budget management, tracking performance, content creation, execution and optimization across Baycrest Foundation's social media platforms (i.e. Facebook, LinkedIn, Instagram, YouTube and others).
Drives the creation and management of a content calendar for social media channels.
Works with the Director, Marketing to report, analyze and measure effectiveness of all earned, paid and owned media initiatives.
Ensures content is current and relevant.
Flags potential issues and/or troubleshoot or escalate issues related to social media.
Monitors digital media trends, including use and implementation of AI tools, and provides regular updates on emerging coverage/issues/trends.
Pulls and analyzes data from Google Analytics (GA4) and other Webmaster tools related to analyzing digital marketing channels.
Reports on analytics and results, media mentions and analysis.
Creates monthly reports on media coverage and analytics. (i.e. MRP data).

Qualifications include but are not limited to:

Diploma or degree in Digital Marketing, Digital Media or related field
Minimum four (4) years of digital and social media marketing experience
Experience analyzing and reporting social media and digital marketing metrics with latest analytics software, especially GA4 custom reporting.
Advanced experience with social media content creation and management (Twitter/X, Facebook, Instagram, YouTube, LinkedIn)
Experience in running paid social media campaigns and GoogleAds.
Experience managing the customer journey from topoffunnel through to conversion.
Experience with the Adobe Suite (Photoshop, Illustrator, InDesign)
Experience in latest digital content creation platforms such as Canva, plus ChatGPT, Copilot.
Previous experience in a fundraising and/or healthcare environment is preferred
Experience with photography / videography / short video editing.
Experience using animation programs is an asset.
Expertise in MS Office including Word, Excel, and Outlook
Maintains confidentiality/privacy of information where appropriate
Pure team player/collaborator, wellorganized and detail oriented

Additional Benefits:

Competitive salary and vacation
Enrolment in Extended Health and Dental Benefit Plan
Enrolment in the Healthcare of Ontario Pension Plan ("HOOPP")
Access to 24/7 Employee Assistance Program
Please note that Baycrest has implemented mandatory vaccination for all employees. It is a condition of employment that new employees provide proof that they are fully vaccinated against COVID19 prior to the start date of employment. This means that all new employees must have received all required doses of a COVID19 vaccine approved by Health Canada at least 14 days prior to their start date. In addition, it is a condition of employment that all new hires obtain and submit proof of all booster vaccines as approved and recommended by Health Canada._
Remarkable people of Baycrest Health Sciences

- are changing the future of brain h