Marketing Coordinator Intern - Greater Sudbury, Canada - Hard-Line

Hard-Line
Hard-Line
Verified Company
Greater Sudbury, Canada

2 weeks ago

Sophia Lee

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Sophia Lee

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Description

Job Summary
The
Marketing Coordinator Intern (1 year internship) will be responsible for the preparation of marketing proposals and support materials. The HARD-LINE Marketing Coordinator Intern will provide market research, strategy, and creative assistance where applicable.

The Marketing Coordinator Intern is also responsible for developing and executing HARD-LINE's public relations and media campaign strategies by managing HARD-LINE's online presence, media relations, press releases, and assisting with promotional campaigns and events.

This position will also act in a supporting role to all departments.


Key Areas of Responsibilities and Associated Duties

  • Collaborate with stakeholders and project teams.
  • Implement marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars to reflect upcoming events and tradeshows.
  • Develop and execute public relations and media campaign strategies in line with HARD-LINE's goals and objectives.
  • Content creation for online and other communications, such as press releases, editorials and social media postings, that are engaging, concise and easy to understand.
  • Optimize company pages within each media platform to increase visibility.
  • Ongoing results and analytics reporting to assess the effectiveness of media and public relations campaigns.
  • Assist with organizing promotional campaigns and provide support at industry events.
  • Create and manage internal communications.
  • Build and maintain relationships with industry influencers and corporate partners.
  • Collaborate with other members of the Business Development team to ensure brand consistency.
  • Prepare marketing reports by collecting, analyzing, and summarizing sales data.
  • Keep promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
  • Support Sales and R&D departments by providing market trends, forecasts, account analysis, new product information.
  • Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
  • Plan meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; and logistics.
  • Update job knowledge by participating in educational opportunities; reading trade publications.
  • Perform other duties as assigned.

Qualifications

  • Postsecondary education in Marketing or related field
  • 12 years' experience in Marketing or similar role
  • Experience working in an ISO 9001 environment would be considered an asset

Core Competencies

  • Proficient with computer software (Excel, Word, Acrobat, PPT, InDesign)
  • Excellent communication skills, both written and spoken
  • Experience in project and event coordination is an asset
  • Experienced in media negotiation
  • Social media savvy
  • Detailed oriented
  • Experience in the mining industry or the technology sector would be an asset
  • Possess initiative, creativity, breadth of knowledge and a desire for continuous learning
  • Ability to translate HARD-LINE requirements to determine focus of tasks
  • Independent analytical problemsolving skills
  • Ability to work in a fastpaced environment

Working Conditions & Physical Demands

  • Manual dexterity required to use desktop computer and peripherals
  • Ability to travel
  • Ability to lift objects up to 50lbs
  • The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed and instructed by management._

Job Types:
Full-time, Internship / Co-op


Schedule:

  • Monday to Friday

Work Location:
One location
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