Media Strategist - Toronto - OMD Canada

    OMD Canada
    OMD Canada Toronto

    4 days ago

    Full time $45,000 - $90,000 (CAD) per year *
    Description

    Overall Responsibilities


    The Strategist's main responsibility is to provide input into (recommending) the most effective and cost-efficient means of achieving the client's advertising objectives. He/she must have a complete understanding of the media measurement tools used to evaluate opportunities and must also have a detailed knowledge of current media cost trends and buying conditions.

    What Your Day Will Look Like

    • Lead monthly budget process: oversee data entry (inputting buys), BCR maintenance, clearing invoices and become resident expert in DDS
    • Use media measurement tools (OMD proprietary and industry) in plan preparation
    • Present media plans to client under supervision
    • Manage plan revisions due to budget or strategic changes
    • Ensure execution of plans and manage plan revisions due to budget or strategic changes
    • Train and mentor media Assistants
    • Ensure involvement of broadcast buying group in strategic plan development
    • Build rapport with account group, partner agency disciplines and vendors
    • Investigate new ideas, trends (what's hot/what's new) and share with team and client(s)
    • Participation in client meetings
    • Participate in business activities and attend presentations

    Developmental Training

    • Expand understanding and use of media measurement tools
    • Expand understanding of markets/media/buying conditions
    • Training/mentoring of assistant/delegating skills
    • Hone business writing and presentation skills
    • Develop business acumen
    • Cultivation of media reputation and agency profile
    • Attend industry media functions (vendor events) as an ambassador of OMD
    • Volunteer for agency/department projects that interests you.
    • Become expert in Prisma and DDS

    OMD is a great place to work with friendly and dynamic team members who are committed to creating a fantastic culture. Of course, we continue to work from home and staying very well connected. Some perks we offer are:

    • Virtual Monthly Town Hall Meetings
    • Full complement of health benefits (My )
    • Flex Work Arrangement and Work Life Balance initiatives
    • "Special Days" (extra time-off days around statutory long weekends)
    • Rewards & Recognition program when you go above and beyond the call of duty

    OMD is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.


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    * This salary range is an estimation made by beBee
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