Director, Marketing Data Engineering - Vancouver, Metro Vancouver Regional District, Canada - Liven Pty

Description

Director, Marketing & Digital Technology

Who We Are

We are a highly specialized programmatic advertising agency. We focus 100% of our efforts on digital media buying. It's how we exceed conversion goals in nearly every campaign we run and why our clients include some of the biggest companies in North America.

We know that happy employees = exceptional work and client satisfaction. That's why we've created an environment that is welcoming and inspiring for all team members. We value your aspirations, and we'll regularly help you set goals to achieve those milestones.

We're open, honest, and firm believers of ideas coming first – not egos. We believe in clear lines of communication and a culture that champions creativity and growth, and we always celebrate accomplishments.

About the Role

War Room is looking for an experienced Director of Marketing Data Engineering to join our growing team You will lead the Data and Development teams, which will power how we drive impact for clients and provide critical insights to their businesses. You will lead the vision on how to transform Kedet, our proprietary programmatic advertising engine, to be able to release for direct client usage. You will design how we articulate data to clients while providing clarity and expert insights to enhance performance. As a data guru, you inspire your team to deliver and translate insights into beautiful stories and visualizations.

You will report to the Chief Revenue Officer.

Please note that this is a hybrid role that requires 3 days a week in the office with the first 3 months of onboarding fully in the office. We are located at 210 W Broadway, Vancouver.

What You'll Be Doing

Technology Strategy and Implementation

• Develop and execute a technology roadmap that aligns with marketing strategies and business objectives.
• Champion the adoption of agile methodologies within the marketing technology development process to improve responsiveness and efficiency.
• Ensure the robustness, scalability, and security of marketing software systems.

• Oversee the collection, analysis, and use of marketing data to drive strategic decisions.
• Develop and implement data governance policies to ensure data integrity and compliance with relevant regulations (e.g., GDPR).
• Utilize advanced analytics, predictive modeling, and machine learning techniques to enhance departmental efforts.

• Identify, evaluate, and implement new technologies to improve marketing efficiency and effectiveness.
• Manage the integration of software technologies with other business systems (e.g., CRM, CDP, ELTs, Data Warehouses, and Data pipelines).
• Lead the selection and management of technology vendors and toolsets.
• Streamline processes through automation and optimization techniques.
• Oversee budgeting, forecasting, and resource allocation for software.

• Oversee the development, deployment, and integration of marketing software applications and tools.
• Collaborate with IT and software development teams to ensure that marketing technologies align with broader tech architecture and business goals.
• Manage the software development lifecycle for marketing technologies, from requirement gathering and design to implementation and maintenance.

• Lead and expand a team of data analysts, marketing technologists, and software specialists.
• Foster a data-driven culture within the marketing team and provide ongoing training and development opportunities.
• Collaborate with other departments (e.g., sales, IT, and finance) to ensure alignment of marketing strategies with broader business objectives.

• Contribute to the overall business strategy by providing insights derived from data analysis.
• Develop and monitor key performance indicators (KPIs) to assess the effectiveness of marketing strategies.
• Report on marketing operations performance to executive leadership and stakeholders.

• Monitor changes in the regulatory landscape relevant to marketing data and technology.
• Ensure all marketing practices comply with laws and ethical standards concerning data use.
• Manage risks related to digital marketing practices and data security.

Skills + Experience

10+ years of professional experience in data engineering and/or software development

At least 2 years of experience at a senior leadership level (director or above)

University or college degree in software development, Business Analytics, or a related discipline

An understanding of trends in the digital marketing and ad buying space; a plus if you have exposure to programmatic advertising

You can speak to how you have elevated individual contributors and grown leaders

The ability to operate cross-functionally in a start-up environment - you are as comfortable leading and designing as you are getting your hands dirty

You have the ability to articulate a clear vision, delegate tasks, and motivate your team to achieve business objectives

Exceptional communication and presentation skills, with the ability to effectively communicate with all stakeholders

You are intimately familiar with technologies ranging from Adverity, Grow, and Tableau to create data visualizations and leverage them to their full capabilities for recommendations, insights & monitoring

Experience with Looker Studio would be a great asset

Familiar with MSExcel, including vlookup, array formulas, pivot tables, and charts

We ask that if you feel like you don't check all the boxes but have the potential to learn what you don't know, you still apply We believe that diverse teams are high-performing and strive to employ individuals with diverse backgrounds, experiences, and perspectives.

3 weeks of annual paid vacation

Extended Health and Dental benefits + Wellness spending account

Retirement savings matching

We appreciate your interest and application. Only those applicants under consideration will be contacted.

War Room is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth, and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.

Reasonable accommodation is available for qualified individuals with disabilities, upon request.

The pay range for this role is: