Digital Marketing - Montreal - Hôtel Manoir Sherbrooke

    Hôtel Manoir Sherbrooke
    Hôtel Manoir Sherbrooke Montreal

    2 days ago

    Full time $65,000 - $110,000 (CAD) per year *
    Description
    • Develop, implement, and manage comprehensive digital marketing strategies aligned with business objectives.
    • Plan and execute online marketing campaigns across multiple digital channels including Google Ads, Meta (Facebook & Instagram), email marketing, SEO, and display advertising.
    • Analyze campaign performance and optimize based on KPIs such as ROAS, CPA, CTR, and conversion rate.
    E-Commerce Management
    • Manage and optimize the company's e-commerce platforms , Expedia, MEWS, or similar).
    • Monitor pricing, promotions, and online marketing to maximize sales performance.
    • Improve customer journey and conversion funnel through UX/UI and CRO (Google Analytics 4 ) best practices.
    Analytics & Reporting
    • Track, analyze, and report website and campaign performance using tools such as Google Analytics, Google Search Console, and CRM (HubSpot) systems.
    • Prepare detailed performance reports and actionable insights for management.
    • Use data-driven decision making to continuously improve marketing effectiveness.
    Content & SEO
    • Collaborate with internal teams to create optimized digital content (product descriptions, landing pages, blogs, email campaigns).
    • Implement on-page and off-page SEO strategies to improve organic search rankings.
    • Conduct keyword research and competitive analysis.
    Social Media & Brand Presence
    • Manage and grow the company's social media presence in line with brand guidelines.
    • Plan content calendars and oversee paid and organic social campaigns.
    • Monitor community engagement and respond to customer inquiries where required.
    Market & Competitor Analysis
    • Conduct ongoing market research and competitor benchmarking.
    • Identify new digital trends, tools, and growth opportunities in e-commerce and online marketing.
    Required Qualifications
    • Bachelor's degree or related studies in Marketing, Digital Media, Online Business Management or a related field
    • Minimum 2–3 years of professional experience in digital marketing and e-commerce.
    • Experience managing paid advertising campaigns (Google Ads, Meta Ads).
    • Strong understanding of e-commerce platforms and online sales funnels.
    • Experience with analytics and reporting tools (Google Analytics, CRM, dashboards).
    Technical Skills
    • Google Ads & Meta Ads Manager
    • SEO & SEM tools
    • E-commerce platforms ,Expedia, MEWS, etc.)
    • Email marketing platforms (HubSpot,Klaviyo,Mailchimp etc.)
    • Google Analytics, Search Console, Tag Manager
    • Basic understanding of HTML/CSS is an asset
    Soft Skills
    • Strong analytical and problem-solving skills
    • Ability to manage multiple projects simultaneously
    • Excellent communication and collaboration skills
    • Detail-oriented with a results-driven mindset
    • Ability to work independently and in a team environment
    Job Type: Full-time
    Pay: $34.65 per hour
    Work Location: In person
    * This salary range is an estimation made by beBee
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