Director Online Marketing - Québec, QC, Canada - Cella

Description

Our client is seeking a skilled Bilingual E-Measurement Consultant to join them for a 10-month contract basis. This role offers the opportunity to work remotely while collaborating closely with the team to achieve their partners' objectives.


Responsibilities:
Produce, feed, and enhance performance reports aligned with our partners' objectives.
Act as a specialist in analyzing Web and App metrics for our partners.
Facilitate the evolution of digital property measurement and implement necessary changes.
Represent marketing needs through IT-related solutions and ensure deliverables.
Identify measurement solutions tailored to business needs and implement them for both web and mobile applications.
Conduct A/B tests to provide evidence-based data for decision-making.
Perform complex analyses and communicate results effectively.


Requirements:
8+ years of experience in digital metrics.

Must be fluent in French and EnglishAdvanced knowledge of analysis and visualization tools, including:

Google Analytics (UA), GA4/FirebaseGoogle Tag ManagerGoogle Looker StudioData LayerA/B testing solutionsAssets:Experience with Consent Management Platform (CMP).If you are passionate about digital marketing and possess the skills and experience to excel in this role, we invite you to apply.

Bilingual candidates proficient in French and English are strongly encouraged to apply.