Socials Content Manager - Victoria, Canada - Pilothouse Digital

Pilothouse Digital

Verified Company

Victoria, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Do you love building awesome content strategies for rapid-growth eCommerce brands?
We need you at Pilothouse
We're a fast-growing _Facebook Marketing Partner _managing $3+ million/mo in direct-response ad spend for disruptive direct-to-consumer brands.
Content Managers are founded on three cornerstones
:Strategy - Creativity - Delegation
:

Here are some example questions a rockstar Content Manager asks themselves when scaling brands on Facebook and Instagram:_

Strategy:

Which Customer Avatars are we targeting with this product?
How can I strengthen the feedback loop between the Media Buyers and Content Creators so that future creative designs are based on performance data?
What type of content does the account need to drive better performance?

- (I

e:
Are click costs too high? Account needs more Top-Of-Funnel direct-response ads... Is traffic cheap but not converting? Account needs more Middle-Of-Funnel support content - both ads and landing pages - to build interest, trust and credibility).- How do I foster powerful partnerships built on _alignment, transparency, performance _and _trust _with the Pilothouse clients under my management?

What ad creatives, promotions and postclick experiences will best support users in each stage of their Customer Journey? _I

e:
_

1. Awareness:

Disruptive, scroll-stopping, pattern interruption content.

2. Interest:

Product review and explainer videos, dynamic product ads.

3. Consideration:

Unboxing videos, social proof, customer testimonials.

4. Purchase:

Customer support content, complimentary product upsells, subscribe & save.

5. Advocacy:

Referral program, review request.

Creativity:

What is the end goal (the "Job To Be Done") our Customer Avatar is trying to accomplish? What content can we create (image, copy, video) to demonstrate that this product will help them achieve that?
What new angles can we take in each stage of the Customer Journey to uncover new creatives that drive high engagement?
Which ad unit/format is best suited for each objective? (newsfeed, story, carousel, vertical)
How can we iterate 10+ new versions of existing winning ad creative?

Delegation:

How can I quickly craft a content framework to communicate my vision to the Content Creation team? (the masters of Photoshop, Illustrator, After Effects, Premier, etc)How can I quickly craft a content framework to communicate my vision to the Content Creation team? (the masters of Photoshop, Illustrator, After Effects, Premier, etc)
What additional resources on the Pilothouse team are required to execute my strategy, and how will I manage those deliverables? (copywriters, designers, landing page devs, shopify devs, etc)

ABOUT PILOTHOUSE
We work with disruptive brands, big budgets, and make crazy ideas come to life

Our model is built upon the core values of _Alignment _and _Transparency _, which means unlike traditional agencies that win by charging huge retainers, Pilothouse wins by delivering huge results.

That alignment extends to the team members responsible for driving those wins, so as a Content Manager you have uncapped earnings as you help scale your accounts.

We are focused on building a team of hustlers who are passionate about the paid media space and who are eager to learn and grow.

We push each other to do awesome work and encourage team members to bring even the wildest ideas forward. Let's face it - on Facebook, weird works
Team culture is everything at Pilothouse. Along with foosball games and Friday night beers, we meet weekly to talk about industry trends and our accounts.

You'll work with a team that has decades of marketing experience who want to learn from you just as much as you will from them.

ABOUT THE JOB

The Day-to-Day:

Lead the development of content strategies for a range of Pilothouse client brands.
Evaluate and iterate on creatives based on performance data.
Collaborate with the media buyers and clients to test new content, reporting key findings back to clients.
Meet with clients on a weekly basis to manage the delivery of creative assets including usergenerated content, video, photos, testimonials, and anything that will contribute to a lift in conversion rates.
Work directly with our dedicated content creation team to ensure creatives meet the standards of our clients.
Communicate regularly with team members and clients. Your voice will need to be heard.
Study the latest content trends in the industry to coach other team members, steer projects and elevate digital ad performance. What is working and why? What are the next opportunities?
Think outside the box to provide new ideas and conversion strategies. Create, test, repeat.

Experience:

Whether you are new to the advertising space or you are a grizzled vet, we are looking for people who can leave their ego at the door.

Attention to detail, hustle, and the ability to manage projects trumps experience. We welcome the weird and