Manager, Digital Audiences - Toronto, Canada - Canadian Tire Corporation

Canadian Tire Corporation
Canadian Tire Corporation
Verified Company
Toronto, Canada

1 month ago

Sophia Lee

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Sophia Lee

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Description

What You'll Do


The
Manager, Audiences &
Data Solutions is a dynamic role, you will spearhead the delivery of cutting-edge product solutions for audience management, product feed management, measurement, and pixel management from a technical standpoint.

Your focus will be on not only maintaining but also elevating our existing platforms.

As a leader, you will be collaborating closely with cross-functional CTC business teams to pioneer innovative solutions that align with their key roadmap initiatives and business needs.

Your responsibilities will also include overseeing the development, maintenance, and enhancement of our Customer Data Platform, Product Feed/Product to Consumer Platform, and Business Intelligence tools, unlocking the power of data-driven decision-making.


  • Leading delivery of product solutions for audience management and creation, product feed management, measurement, pixel management from a technical perspective, with a focus on both maintaining and augmenting current platforms.
  • Managing and leading a team of 5 reports.
  • Collaborating with CTC business teams (primarily Audience and Analytics, the In-House Agency and Marketing teams) to spearhead the development of solutions and options in support of their key roadmap initiatives and accompanying business requirements.
  • Managing and tracking progress against detailed workplans, identifying risks/issues, and recommending mitigation options to meet business needs.
  • Assist other team members with the testing & roll out of new analytics implementations and data governance.
  • Product owner of our CDP (Customer Data Platform), responsible for overseeing its development, maintenance, and enhancement.
  • Product owner of our Product Feed/Product to Consumer Platform, ensuring its efficient operation and continuous improvement.
  • Product owner of our BI (Business Intelligence) tools, leading their implementation and driving their usage for datadriven decisionmaking.

What You Bring

  • A degree in Engineering, Information Architecture, Digital Design, or a related discipline.
  • 68 years of professional experience managing medium to large, complex projects using a disciplined approach to project management. Experience in media, marketing, publishing or, ad networks.
  • Familiarity with cloudbased architectures and experience collaborating with tech and data enablement teams/tech solution architects to address technical requirements for enabling data pipelines for ML/DL models.
  • Proficient in SQL, with the ability to write and optimize queries for data retrieval and analysis.
  • Experience with Data visualizer, CDPs and Product to Consumer (experience with DOMO, ProductsUp, Action IQ is an asset).
  • Strong knowledge of database technologies, with the ability to effectively communicate with technical staff to challenge processes and solve complex problems.
  • Demonstrated strategic and analytical reporting approach, with the ability to navigate ambiguity and manage multiple priorities.
  • Excellent communication and networking skills, capable of engaging, influencing, and inspiring partners to foster collaboration and alignment. Genuine curiosity to expand understanding of projects.
  • Ability to thrive in a fastpaced environment, adopting a "designthinking" mindset that continually strives for efficiency and smart user design.
  • A strong mindset of "test and learn," a bias for action, and a willingness to embrace an accelerated learning curve.
LI-RM1


Hybrid
We value flexibility.

We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes.

Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.


À propos de nous
La Société Canadian Tire Limitée (Société) est l'une des entreprises les plus admirées et les plus respectées au Canada.

Nous disposons de plus de 90 marques détenues, 1 700 détaillants, des services financiers, des capacités exemplaires en matière de commerce électronique et des stratégies de marchandisage passionnantes à la fine pointe du marché.

Nous avons de grands rêves et nous travaillons ensemble pour innover de manière ciblée pour nos clients à tous les niveaux de nos activités, en investissant dans de nouvelles technologies et de nouveaux produits et en redoublant de talent pour faire avancer l'entreprise.

Nous offrons des salaires concurrentiels aux employés de la Société Canadian Tire, ainsi que des rabais en magasin, des programmes d'apprentissage offerts par l'entremise de l'Académie apprentissage Triangle, des programmes de participation aux bénéfices de Canadian Tire et des régimes de retraite et d'épargne pour les employés admissibles.

Dans le cadre de notre programme amélioré d'avantages sociaux flexibles, nous offrons des avantages en matière de santé mentale et de bien-être total d'un montant de 5 000 $ par année aux e
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