Supervisor, Paid Social - Toronto, Canada - Questrade Financial Group

Questrade Financial Group

Verified Company

Toronto, Canada

4 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

This is a place where you can explore, discover and learn with continuous growth.

As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits.

If you share the same sense of infinite possibility, come shape your future at Questrade.

What's in it for you as an employee of QFG?

Health & wellbeing resources and programs
Paid vacation, personal, and sick days for worklife balance
Competitive compensation and benefits packages
Hybrid and flexible work arrangements
Career growth and development opportunities
Opportunities to contribute to community causes
Work with diverse team members in an inclusive and collaborative environment

We're looking for our next Supervisor, Paid Social. Could It Be You?

As the Paid Social Supervisor, you will be responsible for the paid social strategy to drive customer acquisition and brand growth across all social channels and business lines.

The Supervisor will bring forth innovative strategic recommendations as the paid social technical expert and manage the paid social team as the business grows.

What's it like working as Supervisor, Paid Social at Questrade?

Responsibilities will include developing the overall channel strategy across business lines and oversee the technical and operational support for in-market campaigns with a key focus on ensuring successful campaign launch, pacing, delivery and meeting business KPIs.

Need more details? Keep reading

Paid Social:
Develop high level strategies (annually and quarterly) and facilitate the role of paid social within a multichannel marketing strategy
Possess a high degree of social advertising knowledge to effectively meet business objectives such as driving awareness or leads
Act as the paid social expert for strategy, execution, innovation, and training for broader marketing team; act as main point of contact with paid social media platform partners
Build strong relationships and establish clear lines of communications with internal & external teams to provide strategic recommendations across business lines and strategies on a campaign to campaign basis; Work closely with organic team for additional opportunities and alignment on campaigns
Oversee and review in

- platform execution of all paid social media campaigns on various platforms including campaign setup, ad trafficking, targeting, creative uploading/sync and testing, audience assignment and automated report generation

Manage campaign budgets, advise on recommended campaign optimizations, and oversee weekly/quarterly reporting and insights
Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how to best leverage new tools and platforms
Team Management:
Onboard and manage social coordinators and specialists including goal setting, daytoday management & career growth
Help launch new LOB and new content
Manage working relationship with internal teams & external partners

So are YOU our next Supervisor, Paid Social? You are, if you have

Have 47 years of handson experience leading the execution of paid social media campaigns with a proven track record of performance against acquisition KPIs
Have experience with Meta Business Manager, Twitter, Pinterest, etc.
Have an interest and aptitude for analysis / analytics
Are passionate about working with current social media platforms & up to date on emerging platforms
Have fundamental knowledge of online media metrics and analysis
Have an understanding of broader media planning and buying to ensure integration / coordination with wider media objectives
Have robust relationship skills, including the ability to participate in meetings and complete deliverables in a timely manner
Experience working with G-Suite or Microsoft Office

Additional kudos if you have

You have digital experience with a media agency
Successful completion of certifications in relevant platforms including Meta Blueprint Certification, Twitter Flight School, Pinterest, TikTok, etc.
Experience in Google Analytics an asset
Experience in Google Data Studio an asset
You have experience launching new brands and/or pages
You have experience and/or personal interest in the financial industry

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Sounds like you? Click below to apply

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