Marketing Manager, Outlet Collection Winnipeg - JLL

JLL

Verified Company

Winnipeg, Canada

4 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

JLL supports the Whole You, personally and professionally.

Marketing Strategy Development & Management
Development of the annual marketing plan for the property based upon the center's strategic goals.

Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly re-forecasting and adjustment as needed to meet year-end projections.

Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation, and general administrative duties.

Marketing Strategy Implementation
Develop and effectively execute sales promotions, special events, and internal and external communication strategies to drive tenant sales. Include retailers as appropriate.

Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as "key retailers.

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Work with Regional Marketing Director to identify and implement all appropriate corporate programs.

Effectively manage the center's digital media programs (social media, mobile, web) as applicable.

Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts.

Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.

Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics, and available media.

Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property.

Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.

Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL.

Develop an ongoing public relations action plan as needed; send out press releases; track publicity.

Follow corporate policies and procedures for all programs and events.

Complete special assignments as directed by the General Manager and/or Regional Marketing Director.

Schedule and manage day-to-day operations of the Customer Service Center (where applicable).

Education/Training
Bachelor's Degree in Marketing or related field
Years of Relevant Experience
3 -5 years in retail, marketing, advertising or comparable business experience

Skills and Knowledge
Computer literate, knowledge of marketing fundamentals and research.

Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask.

Sales/negotiation skills a plus.

Must have experience in managing budgets.

Must have the flexibility to work varied schedules including weekends and evenings.

Strong team player.

Shopping center experience preferred, but not required.

Sponsorships/revenue generation experience.

Physical Work Requirements and Work Conditions
On-site property-based role

Event set-up/tear down; walking the mall and parking lot, sign installation as needed

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.

About JLL

We're JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That's why we're committed to our purpose to shape the future of real estate for a better world. We're using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.

Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we're honored to be recognized with awards for our success by organizations both globally and locally.

Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we're headed in the future.

And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.