Senior Demand Generation Strategist - Vancouver - Directive

    Directive
    Directive Vancouver

    2 weeks ago

    Description

    Senior Demand Generation Strategist (Remote Canada) - Future Opening


    Directive Consulting is a performance marketing agency focused on B2B companies. We use a proprietary Customer Generation methodology that prioritizes SQLs and customers over traditional MQL metrics. Our services span Paid Media, SEO/Content, CRO, and Video, all designed to help clients hit their SQL targets consistently.

    About the Role


    As a Senior Demand Generation Strategist, you will manage up to seven key accounts and be directly responsible for their performance marketing outcomes. The role blends strategic planning, hands‑on campaign execution, and client interaction—pitching strategies, refining tactics, and ensuring results exceed expectations.

    Roles & Responsibilities

    • Own the success of SMB clients across paid, SEO, and CRO channels.
    • Build and maintain strong client relationships with poise, confidence, and empathy.
    • Project‑manage and organize your accounts, ensuring timelines and budgets are met.
    • Leverage deep technical knowledge of strategy, paid media, SEO, and CRO for tech‑focused brands.
    • Deliver impactful results as an individual contributor, driving client success rather than team outputs.
    • Show creativity and passion for achieving measurable performance gains.

    What You Offer

    • 2+ years of agency‑side marketing experience.
    • 2+ years of performance marketing experience.
    • A brilliant strategist with a T‑shaped skill set.
    • Excellent project‑management abilities with a track record of delivering on time and under budget.
    • Willingness to travel as required.

    What We Offer

    • Competitive compensation and a living wage.
    • Full medical, dental, vision, disability, and life insurance plans.
    • Fully employer‑paid primary plan with 50% contribution for dependents.
    • Unlimited PTO, paid company holidays, and generous parental leave.
    • 401(k) with a 3% company match and annual bonuses.
    • Annual trip to Newport Beach, CA, and various mental and physical well‑being benefits.

    Work Environment


    You will work remotely from Canada, with occasional travel to our Irvine, California office if needed. You'll collaborate virtually via Zoom and Slack, using a laptop and standard productivity tools.

    Inclusion & Accessibility


    Directive is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodations are available for qualified individuals with disabilities.

    Application Notes


    Candidate referrals increase your chances of hearing back from us by 2×.


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