Multimedia Coordinator - St. Catharines, ON
8 hours ago
Job description
Note: This is an in-office position in Niagara Region.
Who We Are
For 25 years, we've been leaders in the baby safety (Levana) and DIY security (Defender) space—creating innovative consumer electronics that bring peace of mind to millions of customers worldwide. We sell directly through our brand websites, Amazon, and major retail partners including Costco, Walmart, Sam's Club, BJ's, Home Depot, and Best Buy—and we're growing fast.
Why This Role
You're a creative technologist who thrives at the intersection of design, e-commerce, and web development. You combine visual excellence with deep technical expertise in Shopify, HTML, and Liquid. You don't just create content—you build, optimize, and customize high-performing product pages that drive revenue.
You are equally comfortable designing assets and diving into Shopify backend configuration, theme customization, and code-level enhancements to improve performance, UX, and conversion.
Perks of This Role
- Full time hours
- Work directly for the brand owners (not a 3rd party agency)
- Cross-functional collaboration with Design, Marketing, Operations, R&D, Supply Chain, and Customer Support
- Paid vacation with no waiting periods
- Full health benefits
How You'll Make an Impact
You will own and deliver high-quality multimedia and Shopify-based digital assets that support new product introductions (NPI), e-commerce growth, and sales enablement—while directly managing and optimizing our Shopify product setup, theme customization, and performance improvements.
This role is both creative and technical.
What You'll Do
Shopify & Website Ownership (Core Focus)
- Own end-to-end Shopify product setup, including:
- Product creation and configuration
- Variant structuring
- Metafields and custom fields
- Accessories, bundles, and upgrade logic
- Warranty and add-on setup
- Maintain and enhance Shopify themes using HTML, CSS, and Liquid.
- Implement custom page templates and sections within Shopify.
- Troubleshoot layout, functionality, and performance issues at the code level.
- Ensure product pages are optimized for conversion, UX, SEO, and speed.
- Manage structured data, schema updates, and dynamic content blocks.
- Support integrations and front-end customizations tied to Shopify apps and third-party tools.
Creative Media Excellence
- Create and continuously enhance imagery, videos, and visual realism using emerging technologies, 3D workflows, and generative AI.
- Leverage AI tools such as Midjourney, Adobe Firefly, Runway, Jasper, and similar platforms to elevate product storytelling.
Maintain production efficiency benchmarks, including:
- ≤ 15 minutes per KSF for brand website and gallery image creation
- 8–10 hours per highlight video, from concept to final delivery
New Product Introductions (NPI)
Deliver 100% of assigned NPI assets on time, including:
- Shopify product builds (fully configured and QA'd)
- Brand website assets
- Amazon listings (1P / 3P), Amazon A+ content
- Retailer listings (Costco, Walmart, etc.)
- Highlight videos
- Quick Start Guides (QSG), PPRD assets
- Packaging and color gift box design
Collaborate cross-functionally to maintain and execute a comprehensive NPI checklist.
Ensure all content is reviewed for:
- Accuracy
- Brand alignment
- Grammar & clarity
- Technical functionality before launch
Sales Enablement Assets
- Design and maintain error-free, visually compelling sell sheets.
- Create new product sell sheets aligned to soft launch deadlines.
- Develop high-quality PowerPoint presentations optimized for B2B and retail buyers.
Ad Hoc Design & Continuous Improvement
- Execute ad hoc design and web requests accurately and on time.
- Self-audit work before submission.
- Identify at least one website or customer-impacting improvement per month.
- Improve workflows and automation with a target of 20% year-over-year cost reduction.
What You Bring (Critical Requirements)
- Diploma or Degree in Multimedia Design, Digital Media, Web Development, or related field
- 2–5 years experience in multimedia production and e-commerce web environments
- Expert-level knowledge of Shopify product setup and backend configuration
- Expert-level proficiency in HTML and Liquid (Shopify templating language)
- Strong understanding of Shopify theme architecture and customization
- Experience troubleshooting Shopify layout, performance, and app conflicts
- Experience in website customization and development (strong asset)
- 1–2 years hands-on experience with AI creative tools
- Experience in packaging design and print-ready production assets
- Exceptional attention to detail and accuracy
- Ability to own deadlines and work independently with minimal oversight
Bonus Experience
- Consumer electronics or technology products
- Advanced Shopify theme customization and custom section builds
- Amazon A+, Bazaarvoice, 1WorldSync, Syndigo
- Retail POP displays and packaging workflows
- Conversion rate optimization (CRO) principles
Job Type: Full-time
Pay: $50,000.00-$60,000.00 per hour
Expected hours: 50 per week
Benefits:
- Company events
- Extended health care
- Life insurance
- On-site parking
- Paid time off
Work Location: In person
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