Growth Marketing Manager - Ottawa, Canada - SurveyMonkey

SurveyMonkey

Verified Company

Ottawa, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

What we're looking for

SurveyMonkey is seeking a highly motivated, growth focused and data-driven experienced paid media marketing manager to support our customer acquisition efforts to fuel our growth marketing efforts.

This individual will play a key role in growing the business through the development, implementation, and optimization across various paid marketing channels (search, direct, paid social and programmatic) for our target audiences, use cases and personas across the Surveys pillar.

This is a critical role that is integral to the marketing organization, and requires cross department collaboration. In this role you must be able to handle several different tasks concurrently.

This will include working closely with agency partners and cross-functional teams to coordinate campaigns and resources and align strategy with business objectives.

What you'll be working on

Develop and manage complex, multiregion, multiproduct, and multichannel paid marketing campaigns to grow our global businesses; driving new paid bookings, leads, pipeline and revenue. Be comfortable with digital media channels across paid search, paid social, programmatic, native, video and account based marketing (ABM)
Build and own a comprehensive short and long term crosschannel paid marketing strategy to meet business objectives. Develop new and innovative paid media strategies and programs to drive improvement across media channels.
Manage the daytoday execution; optimize programs through deriving insights from campaign data, recommend actionable improvements and report on key performance trends.
Prepare and deliver presentations to key stakeholders and executive teams showing the strategy and design of paid media programs as well as insights from a datadriven approach to media
Share ongoing reporting and deliver weekly, monthly and quarterly performance updates and insights in partnership with media agency.
Manage and monitor paid media budgets. Own & deeply understand pipeline/bookings targets & attainment and be accountable for marketing's role in reaching those goals
Collaborate with the brand and design teams to develop ad copy, display, creative, content, and landing page designs that correctly communicate our product messaging and positioning.
Utilize strong analytical ability to evaluate full funnel, endtoend customer experience across multiple channels and customer touch points. Work with product growth to constantly test user flow with the intent of improving efficiency.
Coordinate with demand generation, product management, product marketing, creative and web teams to improve marketing results.

We'd love to hear from people with

First hand experience building and managing paid marketing campaigns for a SaaS B2B company
Minimum of 8+ years managing direct responsefocused online marketing programs in areas such as SEM, display, and social media advertising with clear ROI focused metrics.
Uptodate on the latest trends and technologies in paid media marketing
Experience presenting strategies, performance and datadriven insights to large audiences and senior executives
Excellent interpersonal, written and oral communication skills to effectively communicate with senior management, crossfunctional teams, agency partners.
Strategic and innovative, with excellent analytical abilities and proven success in executing datadriven paid media marketing plans
Ability to tie marketing objectives to overall performance metrics and/or ROI and ROAS
Experience working with enterprise marketing technology, including lead quality, marketing automation, and sales force automation software
A team player and selfstarter that is comfortable working in a fastpaced environment, taking initiative with limited resources, and making data driven decisions.
Comfortable managing multiple assignments with competing priorities and tight deadlines.

LI-remote

Why SurveyMonkey? We're glad you asked
SurveyMonkey is a place where the curious come to grow. We're building an inclusive workplace where people of every background can excel no matter their time zone.

At SurveyMonkey, we weave employee feedback into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including best workplace for parents, our annual holiday refresh, our annual week of service, and our C.H.O.I.C.E Fund.

In addition, we've reimagined the way we work to allow employees to choose what works best for them - working in-person, fully remote, or a hybrid model that combines the two through our Choice Model.

Our commitment to an inclusive workplace
SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination.

We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business.

We do not discriminate on the basis of race, religio