Product Education Technical Copywriter - Vancouver, Canada - Lululemon

Lululemon

Verified Company

Vancouver, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits.

Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well.

We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

Additional Notes
Authorization to work in Canada is required for this role.

about this team
The Product Education team brings life to our hangtags, product description pages, product names, innovations, and technologies.

They aim to inform, educate, and inspire our guests by offering technical education about our products, and what's in it for them.

They take the Science of Feel and make it understandable.

The Product Education team is also responsible for promoting inclusion connection, and most of all, fun, for our guests, our educators, and internal partners as they dive deep into why we made this.

a day in the life

Write clear, persuasive, and technically flawless copy within a defined brand tone of voice for our seasonal Why We Made This product descriptions for our footwear, apparel, and other special projects
Write seasonal descriptive names for products
Proof seasonal artworks for packaging
Translate nuanced product and innovation terminology into language that is clear and engaging
Incorporate feedback from Managing Editor, peers, and partners with a positive attitude
Take initiative to create proactive solutions
Facilitate crossfunctional meetings to learn about our products so you can write about and name them
Understand the structure of the brand's identity—paying special attention to how visual and verbal executions come together to create a holistic inperson and ecommerce retail experience
Work in closeknit partnerships with various crossfunctional partners
Consider the guest's journey, whether they're in store or online
Ideate with other team members

nice to haves

Bachelor's degree or equivalent experience in a related field (e.g. English, creative writing, journalism, marketing, etc.) required
4+ years of professional copywriting and/or product education writing experience
Must have a portfolio of work demonstrating original ideas and strong copy across various media
Must have previous product catalogue writing experience
Bachelor's degree or equivalent experience in a related field (e.g. English, creative writing, journalism, marketing, etc.) required
Intermediatelevel technical writing skills, including advanced knowledge of grammar, syntax, and punctuation, as well as experience using organizational style guides
Expertise adapting copy for print and ecommerce settings, including advanced knowledge of SEO best practices
Proven ability to ideate, communicate, develop, and deliver final product both independently and in collaborative team settings
Highly proficient working with content management systems and spreadsheets to store, organize, and deliver written information
Ability to work on concurrent projects and timelines and effectively juggle diverse writing demands
Comfortability working on a "GotoMarket" calendar timeline
A selfstarter with excellent communication skills, who's able to lead bodies of work and identify optimization potential within their workstreams
A passion to keep up to date with the latest industry trends, including global cultural and linguistic sensitivity, and evolve their expertise within the product education space
Incredible accuracy and attention to detail

must haves

Acknowledge the presence of choice in every moment and take personal responsibility for your life.
Possess an entrepreneurial spirit and continuously innovate to achieve great results.
Communicate with honesty and kindness and create the space for others to do the same.
Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
Foster connection by putting people first and building trusting relationships.
Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.