Brand Marketing Lead - Vancouver, Canada - Lincoin Technologies

Description

Position Overview:
We are seeking a passionate and strategic Brand Marketing Lead to join our ambitious team.

As the Brand Marketing Lead, you will play a pivotal role in shaping and managing our brand identity while developing comprehensive marketing strategies for our groundbreaking tech products.

Working collaboratively with cross-functional teams, including product, R&D, design, and sales, you will contribute to the success of our offerings from the ground up.

Key Responsibilities:


Brand Development:
Define and shape the brand identity, ensuring a consistent and compelling brand presence across all channels.
Develop and maintain brand guidelines to uphold a unified and impactful brand image.


Marketing Strategy:
Conduct market research to understand industry trends, customer needs, and competitive landscapes.
Develop and implement innovative marketing strategies to drive brand awareness and customer engagement.


Collaboration and Communication:
Work closely with product, R&D, design, and sales teams to align marketing efforts with overall business goals.
Effectively communicate the value proposition and unique selling points of our tech products.


Product Launches:
Plan and execute go-to-market strategies for new products, ensuring successful product launches.
Develop and oversee marketing campaigns to generate excitement and demand for new offerings.


Cross-Functional Team Management:
Collaborate with various teams to integrate marketing initiatives seamlessly into product development and sales strategies.
Foster a collaborative and innovative culture within the marketing team.


Qualifications:

• Proven experience in brand management and developing successful marketing strategies, preferably in the tech industry.
• Strong understanding of B2B marketing dynamics, especially within the energy industry, Bitcoin mining and cloud computing.
• Excellent communication skills with the ability to articulate complex technical concepts in a clear and compelling manner.
• Demonstrated ability to lead and collaborate with crossfunctional teams in a fastpaced startup environment.
• Strategic thinker with a datadriven approach to decisionmaking.

Note:
This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.


Salary:
From $60,000.00 per year


Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Education:

• Secondary School (preferred)

Experience:

• Marketing: 3 years (preferred)

Work Location:
In person