Events Marketing Manager - Toronto, Canada - Virtuoso, Ltd.

Description

The
Essential duties and responsibilities include the following. Other duties may be assigned.- Provide input into the Canada regional business plan/Playbook and budget and deliver on expected outcomes.

• Collaborate with GM, Marketing Director and Partner lead to develop annual product strategies for the market and determine commercial approach with a specific focus on events for existing and prospective members and partners.
• Analyze nonpreferred production reports and propose strategies on how to improve production through marketing and event initiatives.
• Create and deliver on annual marketing plans and strategies that maximize investment with Virtuoso and ROI for the partner.
• Responsible for providing reviews and recommendations relative to market and quality of Virtuoso products and events to regional and global teams.
• Drive communications and all activities with respect to marketing and regional events.
• Support Marketing Director, global marketing and PR teams to ensure they are kept abreast of market needs, competitive news, and potential business impacts.
• Align with global events team to develop and execute crosscountry inperson meetings, conferences and activities that boost member and partner engagement and sales.
• Provide local market intelligence to partners so they can better understand the agencies inmarket to increase engagement and marketing opportunities.
• Manage marketing, events, and product margin in accordance with the business plan/Playbook and budget.
• Ensure compliance with the Virtuoso "Playbook"
• Provide onsite support to Canadian meetings and events

• Bachelor's Degree in Business, Marketing, or related field preferred
• 35 years of related work experience
• Industry experience and understanding of the market
• Bilingual (English/French) preferred
• Proficient on Microsoft Office Suite
• Excellent communication and presentation skills
• Innovative, forward thinking, curious and creative
• Strong attention to detail with demonstrated organizational skills, ability to manage tight turnaround projects in an atmosphere that is conducive to change or delays
• Effective verbal communication skills to ensure a good understanding by all participants in the areas of planning, development and implementation of events
• Ability to lead people, projects, and drive team engagement
• Understanding and execution of brand management, driving growth and awareness
• Current business trend knowledge and marketplace reference
• Strong collaborative skills in inspiring winwinwin outcomes
• Selfstarter with the ability to work independently
• Works well both independently and collaboratively within a team
• Ability to multitask, prioritize and problem solve independently in a deadline driven environment
• Champion of the Virtuoso brand

• Travel is required, approximately 25%+ to attend events, member conferences, and team meetings.
• Travel will be primarily domestic but could include some international.

• Internal**:This role will support the Canada Regional market with a strong alignment to global marketing and PR. Key job contacts are primarily regional team, Marketing, Events team, Product Management, Partner Relations and the Regional General Manager.
• External: Majority of time spent in market.