Copywriter - Toronto, Canada - Directive Consulting

Directive Consulting

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Directive Consulting is the performance marketing agency for SaaS companies.

We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs.

We offer Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy services to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

We've experienced hyper-growth over the last year and have remained true to our culture of, the best idea wins. We're future-focused and are looking for others with a growth mindset to join our evolving teams

Being a Copywriter at Directive is an invitation into our two biggest growth departments — Video and Creative Services.

This is an incredible opportunity to flex your creative muscle, working directly with our designers, SEO specialists, paid media specialists, and others to create truly collaborative, data-inspired content for websites, landing pages, paid ads and more.

On any given day at Directive, you'll be interacting directly with clients, designers, parallel team members and writing smart conceptual scripts that engage audiences and drive leads.

You'll also be heavily involved with our team of designers, leading headline and copy approaches for high-converting landing pages, website copy, and working collaboratively with our paid media team to write punchy, benefit-driven digital ads that get results.

Projects will vary based on client and internal needs and can include branding copy, boilerplate language, blog posts, and more.

Directive's Customer-Led marketing approach is about engaging customers emotionally.

Or to put it simply, this is B2B that works like B2C, where big ideas matter and well-written headlines come with bragging rights.

We are looking for someone with an ad agency background who is not only great at producing multimedia content, but also socially-intuitive, collaborative, and passionate about working with a team.

You're deadline driven, a joy to work with, and hungry to do great work.

Roles & Responsibilities:

Work collaboratively with our design, SEO, paid media, video and other teams to tell better brand stories in a fresh way that connect with our audience
Dive into creative briefs to fully understand what the brand is about, who we're targeting and why the brand product or service matters to the intended audience. Then deliver great strategic thinking that brings it all to life in an emotionallydriven way
Work with clients and internal stakeholders to understand the brand, audience segments, and main value proposition to create strategic messaging for highly engaging video products, landing pages and ads
Coordinate with project management on all production requirements
Collaborate with designers to create snappy, benefitdriven headlines and smart, well written copy for landing pages, digital ads, fullyfeatured websites, and branding language as needed
Take initiative on projects to overdeliver new and innovative ideas and solutions

What You Offer:

A great portfolio, including, websites and landing pages, digital ads, radio spots, or anything else you deem worthy of consideration
Working knowledge of Google Workspace or Microsoft Office. Reasonable knowledge of Adobe Creative Suite (AfterEffects, Illustrator, Photoshop, Premiere, etc.)
Superb conceptual and visualization skills to solve problems and create breakthrough solutions
A talent for distilling complex product features and techheavy information into simple, communications customers will relate to and connect with
Excellent verbal, written and presentation skills. Able to help clients "visualize" your thinking
Strong understanding of marketing funnels and the ability to write within a multichannel strategy
Ability to both fully own a project and also collaborate as a member of a team
Openness to guiding principles and feedback based from data & information presented from other teams into workflow

Nice to Haves:

Strong headline writer
Social media experience
Passionate about UX
Great presentation skills

What we offer:

Fully remote work environment
Transparency and Humanity: No employee at Directive makes less than a living wage
Premium Medical, Dental, Illness/Disability, Life Insurance plans
Unlimited Paid Time Off (we require taking at least 2 weeks minimum throughout the year), and your Birthday as a Day-Off
Office closed between December 24 and January 1 for our annual rest & reflect week
Company provided laptop (MacBook or Windows) + $250 CAD ergo/home office budget
Paid parental leave

Company holidays *Canada

New Year's Day, Good Friday, Victoria Day, Canada Day, Civic Holiday, Labour Day, Thanksgiving Day, Christmas Day, Boxing Day
On-Demand and facilitator lead learning, training and development
Company social and teambuilding events (virtual &