Marketing Manager - Toronto, Canada - Element Fleet Management

Element Fleet Management

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Get started on an exciting career at Element_

Element employees make a difference in the lives of others every day.

We are re-defining the fleet management industry to be people first, then business - delivering on our promise of a superior client experience.

This takes hard work and innovation, and we need more like-minded people on our team.

What We Need

We are looking for a Marketing Manager who will play a critical part in engineering top-notch products and services in a unique industry and at a rapidly growing organization.

Are you:

A marketing professional that has been responsible for generating brand awareness and interest of accounts?
Capable of running endtoend, integrated, multitouch marketing campaigns?

As the Marketing Manager, you will manage account engagement and personalize content through various online channels to generate demand and advance opportunities.

You will also be responsible for driving adoption of new sales enablement technologies across our sales channel.

A Day in the Life- Lead account-based marketing efforts to drive brand awareness and interest of prospects- Develop, maintain, and refine comprehensive account profiles and target personas- Monitor account engagement and nurture leads to ensure timely sales outreach- Partner with vendors to develop a training plan as well as measure, calibrate, and improve adoption of new enablement tools across our sales channel- Collaborate with sales to develop plays, personalized content, and campaigns that increase pipeline and conversion rates for targeted accounts and contacts- Build marketing tactics that will engage prospects from having no awareness all the way to successful conversion- Communicate and optimize the impact of marketing activities across marketing and sales

Requirements:

Bachelor's Degree in Marketing, Commerce, and / or MBA preferred
Proven track record in Marketing or Account Based Marketing 5+ years of experience in driving brand awareness and / or demand generation preferred
Strong collaboration skills and experience working with sales channels
Proficiency in Salesforce, Demandbase, Pardot, and / or LinkedIn a plus
Customer focused, high energy, selfstarter
Comfortable working in an unstructured, fastpaced environment

What's in it for You

A culture of innovation, empowerment, decisionmaking, and accountability
Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness
Additional benefits and amenities, including paid timeoff programs (vacation, sick leave, and holidays)
Hybrid work environment for most positions

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.

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